Key Insight

Nobody wants to hear “not that again!” at dinnertime. It’s time to break out of the routine, Exploring New Flavors. This occasion is likely to please everyone at the table, be chock full of flavor yet not be extravagant. Lighter, healthier fare over-index for this occasion, which almost one-third of the time occur on the weekend and often feature a new recipe.

The oven and stovetop are used to cook most of these dinners, but other appliances, such as grills and slow cookers are commonly used. American and Mexican flavors are the most popular for proteins in this dinner occasion, but flavors also skew Asian.

What’s for Dinner?

A dinner Exploring New Flavors tends to feature lean, fresh meats that work as center-of-the-plate entrees, prepared with plenty of time to dedicate to the meal. A recipe is used in the majority of cases (61 percent). The desire for flavor and indulgence drive decisions for this dinner occasion, while health also comes into play.

Needs

  • Try a new recipe
  • Budget-friendly
  • Felt like indulging
  • Wanted a lighter meal

Priority Cuts That Fit

Pork Ribs

+ Indulgent
– Not seen as something to try in a new recipe

Pork Chop

+ Lighter choice
– Not seen as something to try in a new recipe
– Not seen as indulgent

Ideas for Innovation

Getting fresh pork more into the mix for this occasion involves highlighting versatility, new flavors, and ease and affordability, especially as compared with more expensive seafood proteins.

Prep for these dinners is not rushed and the occasions tend to focus on trying a new recipe, so messaging at in-store displays or on packaging can offer fresh pork recipes as a way to liven up a gathering of friends or delight the family’s taste buds with something unexpected. Such an approach also plays into the impulsive nature of these dinner decisions.


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