Key Insight

The movie or video-game group chat ends, a stomach growls. For this dinner occasion, a peek in the fridge might answer the question of what this meal – typically enjoyed by millennial man, home alone — will be. Takeout also is a very likely solution to the Solo Cravings dinner occasion.

Protein choices for these impulsive occasions tend to be processed meats like hamburger patties or deli meats. The meat can be combined with or in something, such as a sandwich, on a pizza or with pasta or rice. Processed pork is a far better fit than fresh pork for such dinners, which are perceived as fun, affordable and fast.

What’s for Dinner?

Favorite meats in this category act as an immediate fix to hunger and are ready to eat right away. These occasions tend to fulfill a need to satisfy a tired, starving, “hangry” or bored feeling. Speed and simplicity rule the choices here with little regard for prep, health or nutritional value.

Needs

  • Easy to grab and eat
  • Budget-friendly
  • Eat exactly what I want, at this moment

Pork Cuts That Fit

Pork Ribs

+ Fun to eat
+ Indulgent
– Not seen as budget-friendly

Pork Chop

+ Budget-friendly
– Not seen as an indulgence

Ideas for Innovation

The Solo Cravings dinner over-indexes on ground beef, so it’s key to show during this occasion that pork is an easier alternative that tastes better than the other fast choices. We can highlight pork’s versatility in various forms, from burritos to BBQ sandwiches, and affordability.

Processed pork grabs more than its fair share for this occasion, which means there is an opportunity to emphasize it as the go-to choice. Displaying grab-and-go pork options at the front of the refrigerated or frozen meals sections and featuring pork in the hot prepared food section could improve our position with the male, single and lower-income shoppers who go to the grocery store to satisfy their taste buds and stomachs. Right. Now.



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