Key Insight

Open the door, close the door, lock the door. Dump the bag, kick off the shoes and head to the fridge to see what’s going to satisfy the hunger that’s been gnawing away for a few hours. A Quick Healthy Adult dinner occasion occurs after a long day at work, and it most frequently involves a woman.

Speed, health and convenience are key to Quick, Healthy Adult Meals. Ideally, ingredients are on hand and can be cooked fast and tossed into a salad. This occasion also may rely on a premade dish in the refrigerator or freezer. These dinners are especially likely to include fresh proteins, like chicken or fish, and are more likely than average to have the protein in a salad or mixed with veggies.

What’s for Dinner?

These dinners rely on fresh, light and quick-prep options for weeknights. Food that’s simple and ready-to-go in the fridge is great. Premade proteins, such as rotisserie chicken, is OK for these occasions, but the dinner has to be healthy and on the light side, and it may include low-fat deli meats.

Meat for these dinners is sometimes certified organic, locally sourced, antibiotic-free, hormone-free and certified humane. Mexican and Asian flavors over-index for these dinners.

Needs

  • Fresh, healthy protein
  • On-hand and requiring little to no prep
  • Meals that don’t require a recipe

Pork Cuts That Fit

Pork Tenderloin

+ Flavorful
+ Easy to prepare
– Not perceived as healthy

Pork Chop

+ Flavorful

Ideas for Innovation

This occasion provides an opportunity to promote leaner cuts of fresh pork as part of on-hand choices. With pork tenderloin, for example, we can tout it as ideal for more than one Quick, Healthy Adult Meal: Cook it all and enjoy on a Monday with veggies, and then cut or shred the leftovers to add to a salad for a healthy, protein-packed meal on Wednesday. Other options could include smaller tenderloin portions or pre-cut medallions.

Individually wrapped pork chops — instead of a bigger pack of multiple chops — also give shoppers an easy way to visualize their weeknight meal and how easy it would be to toss in a skillet or in the oven.



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