Key Insight

Homework, housework, carpool and other duties stretch from now until bedtime, and — oh yeah ­— dinner has to squeeze in somewhere. A dinner designed for Feeding Families in a Hurry not only has to make it to the table fast for hungry adults and kids; let’s keep it casual and easy to clean up too.

It’s key to find an easy, satisfying choice for all family members for this occasion. Rarely is food on hand for these dinners, and health is not a ranking concern. To meet protein needs, these dinners are rooted in ground beef, processed meats or rotisserie chicken — in other words, they’re fast.

What’s for Dinner?

Takeout often is the top option. Whether it’s pizza, tacos or another fast choice, these dinner occasions require little thought, are budget-friendly, yet feel like an indulgence. Meat that’s ready to eat over-indexes, as does meat that’s packaged as a full meal or that’s pre-seasoned, marinated, breaded or in sauce. Italian flavors skew slightly higher than the average respondent, followed by American.

Needs

  • Convenience
  • Please everyone in the family
  • Indulgent, flavorful options

Pork Cuts That Fit

Ham

+ Family-pleasing
+ Easy to clean up

Pork Sausage

+ Family-pleasing
+ Quick to make
– Not perceived as easy to clean up

Pork Tenderloin

+ Flavorful
– Not perceived as quick or easy

Ideas for Innovation

Processed meat cuts rank as clear front-runners for Feeding Families in a Hurry dinner occasions. Pizza, tacos, hamburgers, rotisserie chicken and precooked meats take larger-than-average roles for these dinners.

Fresh pork usage is moderate, broadly, for these dinners, but opportunity lies in maintaining and boosting the ease and convenience of prepared pork for times when families have a lot of other things to do. Other potential opportunities to encourage fresh pork usage include smaller, faster-cooking pre-seasoned cuts that can be simply popped into the oven or a pan and ready in minutes.



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