Maybe it’s a milestone birthday or anniversary, or out-of-town relatives are visiting. Any of these are perfect opportunities to get everyone together on the weekend for a celebratory dinner emphasizing family, flavor and fun. Aunts and uncles, cousins or other extended family members who may gather just a few times a year will be there. Lots of smiles and catching up lies ahead, and the goal is to serve plenty of good food, perhaps with a new recipe, to mark the occasion and make everyone happy.
These dinners give fresh pork, especially larger cuts, a chance to shine as the focus is on crowd-pleasing meals. Steak, ribs and whole-muscle meats take the spotlight, and they skew toward barbecue. A family member’s request more likely to inspire this occasion than others, with an over-index toward those requests coming from kids, especially those ages 16-20.
What’s for Dinner?
More than anything else, these occasions are driven by flavor and indulgence. In this type of dinner situation, consumers feel particularly motivated by indulging, satisfying a craving and wanting to eat something fun. BBQ and American-style flavors dominate and having leftovers after the meal are the norm.
- Satisfy cravings and please the crowd
- Flavors feel indulgent and filling
Pork Cuts That Fit
+ Filling choice
Ideas for Innovation
Fresh pork is a strong contender and performer for Family, Flavor and Fun Dinners occasions. Rivals for the spotlight at such meals include beef roasts, beef brisket and steak.
Elevating the stature of pork cuts can help play up their indulgence factor, better competing with steak, brisket and shrimp. On-package messaging around the cut and grade can elevate pork cuts.
Recipes on-package and at retail can showcase how to make pork the flavorful star of large, family dinners. Additionally, messaging around proper cooking methods and temperature education can help increase usage and satisfaction.
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