Key Insight

After a round of golf or an afternoon book club, it’s time to plan dinner. Knowing there’s always something tasty in the fridge, Elevated Fridge Surfing is far from frantic and not met with a blank stare.

This dinner occasion is more likely to involve older Americans – perhaps retirees – and these dinners aim to fulfill a craving. No special trip to the store is required for such dinners – they are created from what’s on hand, using familiar recipes and preparations. Yet unlike other occasions, these dinners have ample time for preparation. Elevated Fridge Surfing leans toward larger cuts, and this can translate into more readily available options, such as a pork roast one night and a hearty stew the next evening, using the remainder. American flavors account for 52 percent of flavor preferences, and also over-index on Mexican flavors.

What’s for Dinner?

Fresh pork usage for these occasions is solid, even for larger cuts, and these dinners tend to evoke a “not another chicken breast!” reaction among those eating them. Protein choices are heavier on steak and other beef cuts, and fresh pork. Pork usage is evenly divided between being served as a main dish/by itself or mixed with or in something, such as on a sandwich/bun, pasta/rice, taco/burrito, with vegetables or in soup.

Needs

  • On-hand but without convenience as the top priority
  • Fun to eat

Pork Cuts That Fit

Pork Chop

+ Kept on-hand

Pork Ribs

+ Higher-than-average usage at this occasion

Pork Sausage

+ Easy to make
+ Something everyone likes

 

Ideas for Innovation

Fresh pork is often on hand for the Elevated Fridge Surfing dinner occasion. This occasion occurs in a more relaxed setting and is not driven by much of a need beyond being something flavorful and easy to cook.

The grab-and-cook-it approach for these dinners provides an opportunity to speak to shoppers at the store with displays or on-package stickers that remind them of the ease of cooking pork cuts (Ready for tonight!) and their affordability.

 


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