Key Insight

Movie? Click. Ride home? Tap. Dinner? Hmm. A Convenient Eating for One dinner is similar to that of a video streaming service or ride-sharing app: it’s all about being ready on-demand and requiring minimal steps. Regardless if it’s after work or on the weekend, easy-to-prepare food that can be ready in minutes drives decisions about this occasion.

Processed meats dominate as the protein for such meals, which skew toward a sandwich or a frozen pizza. Two out of three times, the meat will be mixed into other ingredients and not featured as the main dish.

What’s for Dinner?

A Convenient Eating for One occasion requires no prep and easy clean-up because those engaging in them are tired and stressed out. Healthy and better-for-you options don’t register as high priorities during these dinners because they are centered on speed and ease.

Needs

  • On-hand, ready fast
  • Processed is a priority
  • Easy to make and eat while involved in another activity (working on their laptop or watching a show)

Pork Cuts That Fit

Pork Chop

+ Easy to clean up
+ Budget-friendly
– Not a go-to choice
– Not seen as easy to prepare

Pork Sausage

+ Quick and fun to eat
– Not a go-to choice

Ideas for Innovation

Processed pork wins dinnertime for Convenient Eating for One dinner occasions. We can expand our presence with more precooked and frozen pork items in store aisles and getting more types of pork on menus at quick-serve and fast-casual restaurants that also offer takeout and delivery.

To encourage fresh pork usage, smaller, faster-cooking pre-seasoned cuts can increase usage, as well as messaging around pork’s quick cooking time and temperature guidance.

Other appliances, such as a slow cooker or pressure cooker, over-index as prep equipment for this dinner occasion, which means we could highlight on packages and via displays how pork chops or a small roast can be ready in the slow cooker when you walk in the door after a day at work, or ready in just a few minutes in an Instant Pot.



DOWNLOAD FULL REPORT

Explore More from This Report

 

 

Solo Cravings

Solo Cravings

Learn More
Familiar Family Dinners

Familiar Family Dinners

Learn More
Quick, Healthy Adult Meals

Quick, Healthy Adult Meals

Learn More
Family, Flavor, Fun

Family, Flavor, Fun

Learn More