Working with the National Pork Board, Albertsons Companies highlighted its Open Nature pork tenderloin in-store and through a Facebook Live video with its dietitians to make a one-pot pineapple pork fried rice recipe. The post linked to a feature on the company’s website about fast and fool-proof pork recipes, while in-store shoppers were given a physical copy of the recipe.
The in-store messaging, video and website featured pork’s versatility and health benefits, especially pork tenderloin’s extremely lean but moist attributes, and informed consumers that it is also a certified heart-healthy protein choice.
The video saw high reach, engagement and, link clicks. In-store, the campaign supported an increase in Open Nature pork tenderloin sales during the promotion without the use of couponing.
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