Whether it’s for a holiday, family birthday or another celebration, Hispanic families are more likely than other ethnic groups to prepare pork for a special occasion dinner, especially when they are together with friends and family.
The types of dishes made with pork in Hispanic households usually do not center on pork as the main course or by itself. Rather, 71 percent of the time, Hispanic families serve pork in or on something as part of dinner, and the flavor preference skews toward Mexican.
Pork chops are the most popular among Hispanic families, followed by pork ribs. Hispanic at-home diners show a greater affinity than non-Hispanic families for pork sausage, pepperoni and pork ribs. This affinity and usage increase during grilling season — Hispanics and African Americans are more likely to consume pork chops and ribs during grilling season than any other demographic, according to a Nielsen study.
Regardless of whether it’s a celebration with extended family or everyday eating with the immediate family, Hispanic dinners usually include children and children over-index for influencing what’s for dinner, so focusing on fun and flavorful food is key for these occasions.
The most common destination for pork purchases is a grocery store, but Hispanic buyers skew toward pork purchases at meat specialty stores.
The dominant reason (64 percent) for a pork purchase among Hispanic shoppers is because it is a staple food, or they didn’t have it on-hand. However, displays and samples are more likely than average to influence Hispanic shoppers.
Offering family barbecue and picnic ideas in stores, whether on packages or at display cases, could improve the likelihood of more fresh pork purchases. A focus on how to feed a big crowd for the holidays or a special occasion could drive more pork purchases.
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