Thanks to the commitment and passion of Operation Main Street speakers, the pork industry’s message is reaching millions of people across the country.
Launched in 2004, the National Pork Board’s Pork Checkoff Operation Main Street (OMS) program has trained thousands of volunteers across the country who are helping to set the record straight by telling the pork industry’s story of innovation, quality and stewardship starting at the vital local level.
To date, OMS speakers have scheduled more than 7,000 speaking engagements touching firsthand more than 218,500 people in 42 states. A media outreach program to generate positive pork industry stories in communities where OMS speakers present has also resulted in more than 34 million people reading or listening to the pork industry message.
Join the OMS team by contacting the Pork Checkoff Service Center at (800) 456-PORK or contact Ernie Barnes at firstname.lastname@example.org.As an OMS speaker you’ll receive:
Producers aren’t the only beneficiaries of Operation Main Street. Research shows that having producers promoting a positive image is paying off for the pork industry.According to a survey of 36,712 audience members, 73 percent of the audience left the presentation with a positive impression when it comes to the pork industry.
Over the last three years OMS speakers have been speaking with future decision-makers in high schools and colleges by:
See how students respond when they get the facts about modern pork production.
If you have already been trained, access the Operation Main Street website here.