Dr. BBQ Fires Up Fall Tailgating with Pork

One of America’s most-beloved barbecue gurus teamed up with the Pork Checkoff to kick off the football tailgating season and promote pork, live from the University of Phoenix Stadium via a recent satellite media tour (SMT).

“Ray Lampe, also known as Dr. BBQ, helped the Pork Checkoff achieve a record-setting SMT,” says Pamela Johnson, director of consumer communications for the National Pork Board. “We had the chance to reach millions of consumers through 27 broadcast interviews in major markets across the country, including Denver, Atlanta and Tampa.”

During his television and radio broadcasts from the site of the 2009 Fiesta Bowl, Dr. BBQ coached at-home kitchen quarterbacks on how to host the ultimate gridiron get-together, complete with pork. For the first time, Dr. BBQ shared his favorite pork recipes from his new cookbook “The NFL Gameday Cookbook,” including Tropical Pork Chop Sandwiches with hints of lime, coconut and pineapple and guava. He also served up recipes for Kick-Off Pork Kabobs, Spicy Spare Ribs, and Maple Pork (Tenderloin) on a Maple Plank, which can be found on TheOtherWhiteMeat.com.

“Not only did Dr. BBQ show consumers how to put together the perfect tailgate party with big, bold flavors, but we’ll be able to maximize this Checkoff investment throughout the football season,” says Johnson, who notes that TheOtherWhiteMeat.com is offering sports fans everywhere a chance to win a trip for two to the 2009 Fiesta Bowl on Jan. 5 in Phoenix, Ariz., including two tickets to the game and a VIP pass to a private tailgating party with Dr. BBQ himself. “Our retail marketing specialists will also coordinate with the Fiesta Bowl party to promote pork and pork recipes at the retail level to approximately 3,500 stores.”

web feature archive

Privacy Policy