About The National Pork Board
The National Pork Board executes specific programs in the areas of promotion, research and education.
Checkoff-funded promotions are designed to increase domestic pork sales through consumer, retail and foodservice outreach. Foreign promotions for U.S. pork funded by the Pork Checkoff have helped to move the U.S. from a net importer to a net exporter of pork.
Checkoff-funded research is administered in all areas of pork production, processing and human nutrition to develop a higher quality and more profitable product in the competitive meat protein market.
Research funds are invested in animal welfare, environmental, and production studies that help producers meet the challenges of responsible pork production. Checkoff funds are also used to find new pork products for our growing consumer base.
Access to the latest technologies and information is often the key to a producer’s ability to be competitive. Checkoff-funded seminars, workshops, videos, digital tools and other instructional materials are available to all producers. Topics range from employee management to producer issues to genetics.
Food editors, chefs, journalists, and other food trend influencers in the U.S. receive pork industry information on a regular basis. Checkoff funds also make information
about how pork fits into a healthy diet available to health professionals, registered
dietitians, teachers, and others.