Pork Checkoff Digital Strategy Gets Results

The Pork Checkoff has a relationship with Google and YouTube. This digital strategy is getting results. Find out more from the National Pork Board director of digital strategy Jenna DePerro in this edition of Pork Pod.

Partnering with Social Media Influencers

The National Pork Board is partnering with YouTube creator Binging with Babish to connect with consumers. Binging with Babish is a social media influencer with 3.6 million subscribers on YouTube. Pork Checkoff social media manager Jenna Bieri offers details on this relationship. That includes a Pork Checkoff-sponsored video being featured at the YouTube Cocktail Party […]

Making Pork Famous

by Jenna Bieri, Social Strategy Manager YouTube Creators engage, educate and entertain in the name of pork Expanding on a larger partnership with Google, the National Pork Board has partnered with YouTube’s FameBit to engage in influencer marketing. FameBit is a YouTube marketing platform where brands such as NPB can easily collaborate with YouTube social […]

Pork Cooking Message Shared By YouTube Creators

The National Pork Board (NPB) partnered with YouTube’s FameBit to run a summer grilling influencer campaign. Throughout July, 12 well-known YouTube influencers created and posted videos on their channels speaking all about the pork cooking message and grilling pork to the correct endpoint cooking temperature of 145 degrees F. FameBit is a YouTube marketing platform where […]

Can You Pass the YouTube Test?

Jim Lummus, National Pork Board 2011 Pork Management Conference, June 14-17, in Nashville, Tenn. Presentation Can You Pass the YouTube Test? from National Pork Board