Reinventing the Pork Checkoff as a Problem Solver

My son, Anthony, who serves in the South Dakota Air National Guard, is at Sheppard Air Force Base in Wichita Falls, Texas, this fall. He is taking advanced training courses to become a F-16 crew chief when he returns to our farm near Sioux Falls, South Dakota, next spring. My family and I drove to […]

Asian Odyssey: Trade Mission Shows Checkoff at Work

By Darcy Maulsby Ever heard of Macau? Located on the south coast of China, across from Hong Kong, it’s a tourist destination with premier casinos and upscale restaurants that offer outstanding opportunities to showcase U.S. pork to consumers worldwide. This left a lasting impression on the Pork Checkoff’s International Marketing Committee members who participated in […]

What It Really Means to Elevate International Marketing

By Craig Morris For the first time ever, the National Pork Board tagged international marketing as an organizational goal in 2018. The mandate was straightforward: Elevate international marketing, which is key to the U.S. pork industry’s continued success. After a record-setting 2017, the push was on to keep the trajectory going and to set new […]

Pork Expands Dietitians’ Healthy Influence

By Claire Masker Americans are hungry for accurate nutrition information, but it’s easy to be confused in a world of information overload. Even registered dietitians are seeking answers to a wider range of questions about food, including pork. “When I joined the Pork Checkoff team, most of my conversations with health professionals involved pork’s nutrient […]

Successful YouTube® Strategy Expands to Engage Retailers

By Jason Menke “Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.”  – William Pollard, a 19th century Quaker writer Last summer, the National Pork Board ventured into new marketing territory by engaging YouTube® celebrities and opinion influencers to produce […]

Sharing Facts about Raising Pigs

By Darcy Maulsby It started as a simple goal in 2004: Create a community-based, volunteer speaker program to address local concerns about pork production. Since then, Operation Main Street (OMS) has grown to include 1,450 people trained as OMS speakers, including 132 swine veterinarians. Through the years, experienced OMS speakers have addressed high-value audiences, including […]

Dash and Dine: Pork Moves into C-store Sector

By Darcy Maulsby Ever thought of a convenience store (C-store) as a dining destination? In today’s mobile, fast-paced society, C-stores are delving more into foodservice, and pork offers many convenient meal solutions. “While the pork industry has traditionally focused on retail, which is still important, C-stores offer big opportunities, too,” said Elaine Otte, manager of […]

Trial by Fire: #RealPigFarmers Protect their Communities

By Darcy Maulsby Some people run from problems while others run to them. We call them firefighters… first responders… Pig farmers. Wait – pig farmers? Absolutely, thanks to leaders such as Scott Van Deest, a volunteer fire chief with the Lafayette Fire Department in Minnesota, and Amy Storm, an emergency medical responder from Ethan, South […]

Mr. Bane Goes to Washington

Animal welfare takes center stage in D.C. By Kevin Waetke One of the We CareSM principles closest to Illinois pig farmer Patrick Bane’s heart is a commitment to caring for his pigs. In November, he took his message directly to the national leaders focused on the humane treatment of animals. Bane, a guest of American […]

Speaking Up for Pork Matters

America’s Pig Farmer of the YearSM judges share their perspectives Raising pigs looks different today than decades ago, thanks to major advancements in animal health, food safety and environmental stewardship. No one knows this better than producers, especially the 2018 America’s Pig Farmer of the Year and the producers chosen as finalists.   These exceptional producers […]