Pork Checkoff CEO Previews National Pork Industry Forum

National Pork Industry Forum will be held March 6-8 in Orlando. Pork Board CEO Bill Even is featured in this edition of Pork Pod discussing issues that will be highlighted at Forum. That includes African Swine Fever, enhancements to the We Care initiative and the way the Pork Checkoff adapts to a changing world.

Hams Across America: 2 Million Servings Strong

More than a half a million pounds of pork comprising of nearly 2.2 million services were distributed in the Hams Across America campaign. National Pork Board public relations director Claire Masker reviews this successful effort in this edition of Pork Pod.

We Care Task Force

For decades, the U.S. pork industry has recognized the importance of responsible production practices. That’s especially important in a changing marketplace. During 2018, the Pork Checkoff created a We Care task force to build on that success. National Pork Board Assistant Vice President of Sustainability Brett Kaysen is featured in this edition of Pork Pod […]

Sharing Our Responsible Pork Production Story on the 2018 Heartland Tour

by Gregg Hora, Iowa Pork Producers Association President Each year, the U.S. Meat Export Federation (USMEF) leads a group of U.S. beef, pork, corn and soybean producers across Japan to meet with Japanese buyers, explore market opportunities and see U.S. pork promotions in action. I am excited to be a part of the Heartland Tour […]

National Pork Board CEO Bill Even

In this edition of Pork Pod, National Pork Checkoff CEO Bill Even reviews a variety of issues, including the current hog market situation. Even also highlights the Pork Checkoff investment in international market development and the current partnership with Google.

World Pork Expo News Conference-Part I

During the World Pork Expo, the National Pork Board hosted a media conference and offered details on new Pork Checkoff initiatives. This is the first portion of that news conference. The Secure Pork Supply is one of the topics highlighted.

Milestone Moment

Doing what’s best for people, pigs and the planet has been second nature for pig farmers for decades. To demonstrate their commitment to ethical pork production, 10 years ago producers debuted the We Care initiative and pledged support to its six principles.

Task Force to Guide Pork Industry’s Sustainability Path

Milestone birthdays are often a time of reflection and introspection – a time to celebrate past success and take stock of opportunities and challenges ahead. That is exactly what the National Pork Board and the National Pork Producers Council (NPPC) are doing as the industry marks 10 years since the We CareSM initiative was launched.