The United Kingdom: A Potential Opportunity for U.S. Pork

The United Kingdom will likely face a variety of challenges and opportunities as the deadline for a “hard Brexit” or exit from the European Union (EU) nears. Representatives from the National Pork Board and U.S. Meat Export Federation (USMEF) recently traveled to England to discuss the progress of a market research study with Gira, a […]

Philippines: An Emerging Market for U.S. Pork

Monthly Market Highlight The United States is the largest supplier of agricultural products to the Philippines and an increasingly important source of pork and pork products. The U.S. and the Philippines have a long trade history that spans over 100 years, however, today many U.S. products face harsh tariffs upon import. Association of Southeast Asian […]

Honduras: A Developing Market for U.S. Pork

Monthly Market Highlight The United States has been a primary trading partner of Honduras for years, but economic growth in the Central American nation has allowed for an increase in export opportunities. The growth of the food processing industry, as well as development in the hotel, restaurant, and retail sectors have created more demand for […]

Dominican Republic: A Growing Market for U.S. Pork

Monthly Market Highlight The Dominican Republic’s growing economy and thriving tourism sector have boosted its viability as a trading partner in the last decade. Thanks to the CAFTA-DR, a free trade agreement between Central America, the U.S., and the Dominican Republic, most goods are freely traded with limited or no tariffs. Unfortunately, some imported agricultural […]

Latin American Product Showcase Connects Buyers and Sellers of U.S. Pork

By Holly Cook Central and South American markets are a vital piece of the U.S. pork export picture and represent significant growth opportunities for the industry. Representatives from the National Pork Board had the opportunity to explore the priorities of these markets and meet with key industry members recently at the Latin American Product Showcase, […]

Defining Our 2020 International Marketing Priorities

The National Pork Board recognizes the important role that international marketing of U.S. pork plays in producer profitability and the ability of the pork industry to grow in the future. Pork exports accounted for 25.7 percent of total 2018 U.S. pork and pork variety meat production. Export value per head averaged $51.37, down 3.9 percent […]

Heartland Tour Allows #TeamPork to Shine

by Craig Morris, Ph.D., Vice President of International Marketing I recently joined Gregg Hora, David Newman, Conley Nelson and other agriculture commodity leaders on the 2018 Japan Heartland Tour, orchestrated by the U.S. Meat Export Federation (USMEF). The goal of this trip was to build relationships with key buyers and influencers in the region and […]

Food, and Pork, at the Heart of U.S. Meat Export Federation’s Heartland Tour

by Craig Morris, Ph.D., Vice President of International Marketing I read an article recently about why Sichuan food—even the best of the best—doesn’t taste the same outside of the Chinese province. The article was an in-depth look at what makes Sichuan food so unique (spoiler alert, it’s the special peppercorns) and the traditional preparations. Besides […]

Growing South Korean Export Market

The Pork Checkoff, U.S. Meat Export Federation and Soybean Checkoff are working together to build markets in South Korea and they’re doing it with the taste of American BBQ. Craig Morris, who is the vice president of international marketing for the National Pork Board, highlights this unique effort and the trade opportunities in Southeast Asia.

World Meat Congress – Investing in U.S. Pork Exports

By Bill Luckey, Chair of the NPB International Marketing Committee and Pork Producer from Columbus, NE In May, leaders from around the world will gather to discuss issues impacting global meat markets (beef, pork and lamb) and international marketing at the World Meat Congress (WMC). The WMC is a biennial conference, held in a major […]