By Bill Luckey, Chair of the NPB International Marketing Committee and Pork Producer from Columbus, NE In May, leaders from around the world will gather to discuss issues impacting global meat markets (beef, pork and lamb) and international marketing at the World Meat Congress (WMC). The WMC is a biennial conference, held in a major […]
By Craig Morris, Ph.D., Vice President, International Marketing When the 22nd World Meat Congress kicks off on May 30, there will be no mistake which protein is in the spotlight – pork. Thanks to a proactive effort between the National Pork Board and the U.S. Meat Export Federation (USMEF)—and a substantial investment of your Checkoff dollars—this […]
The National Pork Board has made a significant increase in its budget for international marketing. Pork Checkoff Vice President of International Marketing Craig Morris outlines that budget and the strategy for global trade.
Joe Schuele, vice president of communications for the U.S. Meat Export Federation, reviews the latest pork export statistics. It has been an excellent year for sales to Mexico. Schuele discusses that strength and more in this edition of Pork Pod.