The National Pork Board recognizes the important role that international marketing of U.S. pork plays in producer profitability and the ability of the pork industry to grow in the future. Pork exports accounted for 25.7 percent of total 2018 U.S. pork and pork variety meat production. Export value per head averaged $51.37, down 3.9 percent […]
by Craig Morris, Ph.D., Vice President of International Marketing I recently joined Gregg Hora, David Newman, Conley Nelson and other agriculture commodity leaders on the 2018 Japan Heartland Tour, orchestrated by the U.S. Meat Export Federation (USMEF). The goal of this trip was to build relationships with key buyers and influencers in the region and […]
by Craig Morris, Ph.D., Vice President of International Marketing I read an article recently about why Sichuan food—even the best of the best—doesn’t taste the same outside of the Chinese province. The article was an in-depth look at what makes Sichuan food so unique (spoiler alert, it’s the special peppercorns) and the traditional preparations. Besides […]
The Pork Checkoff, U.S. Meat Export Federation and Soybean Checkoff are working together to build markets in South Korea and they’re doing it with the taste of American BBQ. Craig Morris, who is the vice president of international marketing for the National Pork Board, highlights this unique effort and the trade opportunities in Southeast Asia.
By Bill Luckey, Chair of the NPB International Marketing Committee and Pork Producer from Columbus, NE In May, leaders from around the world will gather to discuss issues impacting global meat markets (beef, pork and lamb) and international marketing at the World Meat Congress (WMC). The WMC is a biennial conference, held in a major […]
By Craig Morris, Ph.D., Vice President, International Marketing When the 22nd World Meat Congress kicks off on May 30, there will be no mistake which protein is in the spotlight – pork. Thanks to a proactive effort between the National Pork Board and the U.S. Meat Export Federation (USMEF)—and a substantial investment of your Checkoff dollars—this […]
The National Pork Board has made a significant increase in its budget for international marketing. Pork Checkoff Vice President of International Marketing Craig Morris outlines that budget and the strategy for global trade.
Joe Schuele, vice president of communications for the U.S. Meat Export Federation, reviews the latest pork export statistics. It has been an excellent year for sales to Mexico. Schuele discusses that strength and more in this edition of Pork Pod.