The Pork Checkoff, U.S. Meat Export Federation and Soybean Checkoff are working together to build markets in South Korea and they’re doing it with the taste of American BBQ. Craig Morris, who is the vice president of international marketing for the National Pork Board, highlights this unique effort and the trade opportunities in Southeast Asia.
During the World Pork Expo, the National Pork Board hosted a media conference and offered details on new Pork Checkoff initiatives. This is the first portion of that news conference. The Secure Pork Supply is one of the topics highlighted.