Investing in Your Community: Not a “Once-and-Done” Project

By Darcy Maulsby When it comes to community, it’s important to be a good representative of pork production and agriculture in general. This motivates Jenny Wessling and her husband Bruce, who are pork producers from Grand Junction, Iowa. “It’s essential for any business to have the trust of their community,” she said. “And of course, […]

Survey Examines Antibiotic-Free Livestock Production

Many market drivers in today’s competitive protein world are pushing more livestock and poultry producers to consider no-antibiotics-ever or raised-without-antibiotics (RWA) production programs. While these may give farmers additional marketing leverage and offer food brands a perceived selling advantage, findings of a newly released survey may give the livestock industry pause.

Secure Pork Plan Moves Ahead

By Mike King It’s full steam ahead for the nation’s Secure Pork Supply (SPS) plan. Work continues toward completing the necessary business continuity software that will share real-time industry data with animal health officials when every second will count during a foreign animal disease (FAD) outbreak. Emergencies and Everyday “We’ve made solid progress on the […]

U.S. Producers Build Valuable Ties at World Meat Congress

While U.S. pork was the center-of-the-plate star at the recent 22nd World Meat Congress, the “true meat” of the event was the opportunity to connect with 700 key international stakeholders from over 30 countries, according to Bill Luckey, a Columbus, Nebraska, pork producer who chairs the Pork Checkoff’s International Marketing Committee.

Push to Increase Global Sales Includes Refined Target Markets, Global Consumer Research

By Craig Morris he National Pork Board continues to drive accountability toward its goal of elevating international marketing through a variety of tactics. Working with its strategic partner, the U.S. Meat Export Federation (USMEF), the Pork Checkoff is ensuring that the $6.45 million invested in USMEF’s international marketing efforts this year deliver maximum returns on […]

What Happened to the Hog Market?

In the spring edition of Pork Checkoff Report magazine, Steve Meyer discussed how low production costs and the Lean Hogs futures market pointed to an average profit of $26 per head for low-cost producers in 2018. Yes, that discussion. Well, things change quickly sometimes, do they not?

Pork’s Role in Healthy Diet Takes Center Stage with Dietitians

Culinary Institute of America chefs shared picture-worthy ways to prepare pork with the dietitians. By Claire Masker Latino-American dietitians recently learned more about pork and its role in a healthy diet when it took center stage at the Pork Checkoff’s seventh annual Registered Dietitian Summit. “Checkoff research shows that while Latino Americans consume more pork, […]

Conference Shares New Ideas, Challenges Facing U.S. Pig Farms

By Claire Masker Powerful speakers and relevant industry topics packed the 2018 Pork Management Conference. The annual gathering brings producers, human resource officers, safety directors, accountants, risk managers and other pork industry professionals together to expand their knowledge and to anticipate future challenges – on economic benchmarking, labor issues, gene editing and more. “The agenda […]

On the Farm…

On the Farm…Safety Summit Sparks Continued Workplace Improvement, Research Tackles Herd Health, and Multi-Species Certifications Available for Youth