By Darcy Maulsby When it comes to community, it’s important to be a good representative of pork production and agriculture in general. This motivates Jenny Wessling and her husband Bruce, who are pork producers from Grand Junction, Iowa. “It’s essential for any business to have the trust of their community,” she said. “And of course, […]
Many market drivers in today’s competitive protein world are pushing more livestock and poultry producers to consider no-antibiotics-ever or raised-without-antibiotics (RWA) production programs. While these may give farmers additional marketing leverage and offer food brands a perceived selling advantage, findings of a newly released survey may give the livestock industry pause.
By Mike King It’s full steam ahead for the nation’s Secure Pork Supply (SPS) plan. Work continues toward completing the necessary business continuity software that will share real-time industry data with animal health officials when every second will count during a foreign animal disease (FAD) outbreak. Emergencies and Everyday “We’ve made solid progress on the […]
While U.S. pork was the center-of-the-plate star at the recent 22nd World Meat Congress, the “true meat” of the event was the opportunity to connect with 700 key international stakeholders from over 30 countries, according to Bill Luckey, a Columbus, Nebraska, pork producer who chairs the Pork Checkoff’s International Marketing Committee.
As this magazine was going to press, the United States was optimistic that China would lift recently announced tariffs on $3 billion of U.S. imports, including on U.S. pork.
By Craig Morris he National Pork Board continues to drive accountability toward its goal of elevating international marketing through a variety of tactics. Working with its strategic partner, the U.S. Meat Export Federation (USMEF), the Pork Checkoff is ensuring that the $6.45 million invested in USMEF’s international marketing efforts this year deliver maximum returns on […]
In the spring edition of Pork Checkoff Report magazine, Steve Meyer discussed how low production costs and the Lean Hogs futures market pointed to an average profit of $26 per head for low-cost producers in 2018. Yes, that discussion. Well, things change quickly sometimes, do they not?
Culinary Institute of America chefs shared picture-worthy ways to prepare pork with the dietitians. By Claire Masker Latino-American dietitians recently learned more about pork and its role in a healthy diet when it took center stage at the Pork Checkoff’s seventh annual Registered Dietitian Summit. “Checkoff research shows that while Latino Americans consume more pork, […]
By Claire Masker Powerful speakers and relevant industry topics packed the 2018 Pork Management Conference. The annual gathering brings producers, human resource officers, safety directors, accountants, risk managers and other pork industry professionals together to expand their knowledge and to anticipate future challenges – on economic benchmarking, labor issues, gene editing and more. “The agenda […]
On the Farm…Safety Summit Sparks Continued Workplace Improvement, Research Tackles Herd Health, and Multi-Species Certifications Available for Youth