National Pork Board CEO Bill Even reviews the recent meeting of the Pork Checkoff board. From domestic marketing to African Swine Fever, Even outlines the issues addressed by the 15-member National Pork Board.
The NPB Board of Directors will meet for its September board meeting in Seattle, WA Sept. 11-12. As part of the Checkoff’s ongoing implementation of the business-to-business marketing model, it is important that board members have direct contact with the thought leaders and trend setters in the food, banking, venture capital and technology industries. That is why this meeting will include NPB-exclusive tours of the site operations for Costco, Google and Amazon, and will have guest speakers from Google, Wells Fargo, Thrive Ag Venture Capital and the Ag banking industry. Executives will share information about current consumer and producer markets and how emerging technology is disrupting traditional business operations. National Pork Board CEO Bill Even highlights this meeting and industry trends. In addition, Even comments on the recent African Swine Fever outbreak and its implication for U.S. pig farmers.