U.S. pork producers receive a positive return on their Checkoff investment. Pork Checkoff vice president of strategic communications Kevin Waetke highlights a 2017 study that provides the ROI analysis. The results of an annual producer survey are also discussed in this podcast.
Every five years, the National Pork Board conducts an economic analysis of its performance to share results of the Checkoff’s efforts in research, pork promotion and producer and consumer education. According to the most recent study reviewing program performance from 2011 through 2016, the producer return on investment was approximately 25 to 1. That is, […]