World Pork Expo News Conference Part 2

The National Pork Board hosted a news conference for media from throughout the U.S. and Canada at World Pork Expo. In Part II of a two-part edition of Pork Pod, we hear the second half of that news briefing. CEO Bill Even, VP of Domestic Marketing Jarrod Sutton and VP of International Marketing Craig Morris offer insights into market trends and Pork Checkoff initiatives.

World Pork Expo News Conference-Part I

During the World Pork Expo, the National Pork Board hosted a media conference and offered details on new Pork Checkoff initiatives. This is the first portion of that news conference. The Secure Pork Supply is one of the topics highlighted.

Pork Checkoff Invests in Human Nutrition Research

In this edition of Pork Pod, National Pork Board manager of nutrition communications and research Adria Huseth highlights the Pork Checkoff investment in human nutrition research. That includes the popular DASH diet

Investing in Trade

The National Pork Board has made a significant increase in its budget for international marketing. Pork Checkoff Vice President of International Marketing Craig Morris outlines that budget and the strategy for global trade.