The National Pork Board (NPB) partnered with YouTube’s FameBit to run a summer grilling influencer campaign. Throughout July, 12 well-known YouTube influencers created and posted videos on their channels speaking all about the pork cooking message and grilling pork to the correct endpoint cooking temperature of 145 degrees F. FameBit is a YouTube marketing platform where […]
U.S. pork producers receive a positive return on their Checkoff investment. Pork Checkoff vice president of strategic communications Kevin Waetke highlights a 2017 study that provides the ROI analysis. The results of an annual producer survey are also discussed in this podcast.