The National Pork Board hosted a news conference for media from throughout the U.S. and Canada at World Pork Expo. In Part II of a two-part edition of Pork Pod, we hear the second half of that news briefing. CEO Bill Even, VP of Domestic Marketing Jarrod Sutton and VP of International Marketing Craig Morris offer insights into market trends and Pork Checkoff initiatives.
In this edition of Pork Pod, National Pork Board vice president of international marketing Craig Morris reviews the latest export data and highlights the challenges ahead. Records are being broken.
What would happen if you couldn’t move pigs for a week or two? A foreign animal disease could impact pig movement. National Pork Board director of animal health programs Patrick Webb has details on the Secure Pork Supply in this edition of PorkPod.
After a record year for U.S. pork exports in 2017, the Pork Checkoff is redoubling its international marketing efforts in 2018. Through strategic partnerships, the Checkoff is continuing to focus on increasing pork exports and delivering greater returns to pork producers. The National Pork Board’s 2018 budget earmarks $8,697,924 for international marketing – the highest […]
More often than not, winning strategies have a secret weapon. For U.S. pork exports in 2017, that secret weapon was pork variety meats. The United States exported a record-tying 82 percent of all edible variety meat production last year, surpassing $1 billion in value for the first time. “The Checkoff has made it a priority, […]
U.S. pork exports recorded their highest-ever monthly value in November. According to Pork Checkoff vice president of international marketing Craig Morris, 2017 will be a record year for exports. That momentum is also expected to continue into 2018.
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