Meeting the Needs of Hispanic Consumers

A new Pork Checkoff report identifies ways for food retailers and packers to better connect with the highly influential Hispanic market. National Pork Board director of multicultural marketing Jose de Jesus outlines the key motivators for U.S. Hispanic consumers. This Time to Tango: Latinos are Pork’s Future report is part of the Pork Checkoff’s Insight […]

Data Driven Research Offers Insight into Consumers

National Pork Board Vice President of Domestic Marketing Jarrod Sutton recently offered information on consumer shopping habits to the National Pork Board. Buying habits are changing and pork has a position of power in the meat case. Find out more in this edition of Pork Pod.

World Pork Expo News Conference Part 2

The National Pork Board hosted a news conference for media from throughout the U.S. and Canada at World Pork Expo. In Part II of a two-part edition of Pork Pod, we hear the second half of that news briefing. CEO Bill Even, VP of Domestic Marketing Jarrod Sutton and VP of International Marketing Craig Morris offer insights into market trends and Pork Checkoff initiatives.