Visionary Exemplifies Decades of Industry Success

Doing what’s best for people, pigs and the planet has been at the core of decades of continuous improvement in the pork industry. From producing leaner pork to reducing pork’s carbon footprint, dynamic individuals have stepped up and worked together to positively impact pig farmers’ ability to produce high-quality pork.

Connections Count

The massive light displays that greet you at New York City’s Times Square are always impressive, especially if you’re like me and grew up on a farm near a town with one traffic light (Audubon, Iowa). Keith Schoettmer, named America’s Pig Farmer of the YearSM, recently made his first trip to New York City on behalf of the nation’s pork producers. The city of bright lights and millions of people offered an ideal venue to share producers’ commitment to responsible pork production.

PEDV Answers Raise More Questions

Inside: Will PEDV remain in check as we move into colder weather?
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Six Degrees of Kevin Bacon…

It was fitting that a Bacon Brothers concert, showcasing actor Kevin Bacon and his brother, Michael, capped off this summer’s grand opening celebration of Fair Oaks Farm’s Pork Education Center in Indiana… and not just because of the duo’s last name. The ag community can take a cue from the well-known “Six Degrees of Kevin Bacon” game, which measures how closely the actor is linked to another celebrity.

Saying No to the Status Quo

At this year’s World Pork Expo, held June 3-5 in Des Moines, Iowa, Pork Checkoff events highlighted the innovation and creativity that pork producers have long demonstrated. From enhancing the daily care of animals in their barns to finding new ways to connect with customers, the focus remains on doing a better job.

5-Year Goal… Met and Surpassed

The pork industry chalked up some pretty impressive achievements last year. Some of these successes included the launch of the Common Swine Industry Audit, exports that again topped $6 billion, key research findings to help fight PEDV and creative new ways to share today’s pork production methods with consumers.