New Every Day – Leslie McCuiston named America’s Pig Farmer of the Year

Sometimes a winding path with a few detours along the way is the right route to the ultimate destination. Just ask Leslie McCuiston, a senior production manager with The Maschhoffs who was recently named America’s Pig Farmer of the YearSM. McCuiston found her fit in pig farming, where her career has flourished. Today, she’s responsible […]

Nebraska’s McCuiston… 2017 America’s Pig Farmer of the Year

As the Pork Checkoff’s newly named 2017 America’s Pig Farmer of the YearSM, Leslie McCuiston spent two full days in Chicago during early October being interviewed by television, radio and digital media. With the millions of people that she reached through media outlets in just 48 hours, you’d never guess that the Columbus, Nebraska, pork […]

2016 Pork Checkoff Annual Report

Download the 2016 Annual Report A Letter from Your President My fellow pork producers: Welcome to the 2016 Annual Report. This past year was one of milestones, opportunities and challenges. I am so pleased to say that, consistent with our mission, we did it together. The National Pork Board’s mission is to be the catalyst […]

Paying It Back Ham by Ham

When pork producers introduced We CareSM, it was important that five of the six ethical principles were production related: Producing safe food, enhancing animal well-being, protecting the environment, safeguarding natural resources and providing a safe work environment. For the sixth and final ethical principle, there was no question that it would address contributing to a better quality of life in the communities they call home.

A Thousand Words…

If a picture’s worth a thousand words, the National Pork Board recently stepped up its dialogue with the public about how pigs are raised today with the debut of its new Pork Checkoff Photo Library. The online resource joins other Checkoff tools and programs designed to open the barn doors, both figuratively and literally, to increase transparency and build trust with consumers and other key audiences.

Are We There Yet?

Before hand-held games and in-car movies, parents tried to ward off the “Are we there yet?” question on road trips by keeping kids busy playing 20 Questions, I Spy or the License Plate Game, with the winner spotting plates from the most states. I couldn’t help but think of the latter game while attending World Pork Expo June 8 to 10 in Des Moines, Iowa. Just a quick pass through the parking lot showed cars from Minnesota to Texas and from California to New York.