A Thousand Words…
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If a picture’s worth a thousand words, the National Pork Board recently stepped up its dialogue with the public about how pigs are raised today with the debut of its new Pork Checkoff Photo Library. The online resource joins other Checkoff tools and programs designed to open the barn doors, both figuratively and literally, to increase transparency and build trust with consumers and other key audiences.

Are We There Yet?
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Before hand-held games and in-car movies, parents tried to ward off the “Are we there yet?” question on road trips by keeping kids busy playing 20 Questions, I Spy or the License Plate Game, with the winner spotting plates from the most states. I couldn’t help but think of the latter game while attending World Pork Expo June 8 to 10 in Des Moines, Iowa. Just a quick pass through the parking lot showed cars from Minnesota to Texas and from California to New York.

Visionary Exemplifies Decades of Industry Success
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Doing what’s best for people, pigs and the planet has been at the core of decades of continuous improvement in the pork industry. From producing leaner pork to reducing pork’s carbon footprint, dynamic individuals have stepped up and worked together to positively impact pig farmers’ ability to produce high-quality pork.

Connections Count
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The massive light displays that greet you at New York City’s Times Square are always impressive, especially if you’re like me and grew up on a farm near a town with one traffic light (Audubon, Iowa). Keith Schoettmer, named America’s Pig Farmer of the YearSM, recently made his first trip to New York City on behalf of the nation’s pork producers. The city of bright lights and millions of people offered an ideal venue to share producers’ commitment to responsible pork production.

PEDV Answers Raise More Questions
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Inside: Will PEDV remain in check as we move into colder weather?
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