Successful YouTube® Strategy Expands to Engage Retailers

By Jason Menke “Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.”  – William Pollard, a 19th century Quaker writer Last summer, the National Pork Board ventured into new marketing territory by engaging YouTube® celebrities and opinion influencers to produce […]

Sharing Facts about Raising Pigs

By Darcy Maulsby It started as a simple goal in 2004: Create a community-based, volunteer speaker program to address local concerns about pork production. Since then, Operation Main Street (OMS) has grown to include 1,450 people trained as OMS speakers, including 132 swine veterinarians. Through the years, experienced OMS speakers have addressed high-value audiences, including […]

Dash and Dine: Pork Moves into C-store Sector

By Darcy Maulsby Ever thought of a convenience store (C-store) as a dining destination? In today’s mobile, fast-paced society, C-stores are delving more into foodservice, and pork offers many convenient meal solutions. “While the pork industry has traditionally focused on retail, which is still important, C-stores offer big opportunities, too,” said Elaine Otte, manager of […]

Trial by Fire: #RealPigFarmers Protect their Communities

By Darcy Maulsby Some people run from problems while others run to them. We call them firefighters… first responders… Pig farmers. Wait – pig farmers? Absolutely, thanks to leaders such as Scott Van Deest, a volunteer fire chief with the Lafayette Fire Department in Minnesota, and Amy Storm, an emergency medical responder from Ethan, South […]

Mr. Bane Goes to Washington

Animal welfare takes center stage in D.C. By Kevin Waetke One of the We CareSM principles closest to Illinois pig farmer Patrick Bane’s heart is a commitment to caring for his pigs. In November, he took his message directly to the national leaders focused on the humane treatment of animals. Bane, a guest of American […]

Speaking Up for Pork Matters

America’s Pig Farmer of the YearSM judges share their perspectives Raising pigs looks different today than decades ago, thanks to major advancements in animal health, food safety and environmental stewardship. No one knows this better than producers, especially the 2018 America’s Pig Farmer of the Year and the producers chosen as finalists.   These exceptional producers […]

Entering the Growth Zone:

Meet Patrick Bane, America’s Pig Farmer of the Year℠ By Darcy Maulsby Life is a mix of the comfort zone, the panic zone, and the growth zone. When a friend nominated Patrick Bane for America’s Pig Farmer of the YearSM, Bane didn’t enter the panic zone, but he knew it would propel him out of […]

Par for Course, No Dull Moments in the Cards for 2019

By: Steve Meyer With a new year, thoughts turn to what is in store. As Yogi Berra once said, “It is dangerous to make forecasts, especially about the future.” As an economist, I understand that all too well, but let’s look at what should be the four biggest issues for 2019. African Swine Fever (ASF) […]

New Study Validates Gains in U.S. Pork’s Sustainability

By Mike King America’s pig farmers are building on generations of continuous improvement with sustainability, according to a new Pork Checkoff-funded research study, A Retrospective Assessment of U.S. Pork Production: 1960 to 2015. The study was based on a per pound/kilogram of live weight pig produced. Over the 55-year period, the study showed 75.9 percent […]

On-the-Go Bacon Is a Hit

Christmas came early for Ohio State students this year with the December arrival of a bacon vending machine on campus. Students could fuel up on ready-to-eat bacon strips or bacon bits for study breaks during finals thanks to the Ohio Pork Council’s partnership with the Ohio State University College of Food, Agricultural, and Environmental Sciences. […]