With a clearer vision on on how to elevate U.S. pork as the global protein of choice, National Pork Board officers and senior leaders recently returned from an Asian trade mission. Representing the Pork Checkoff, the team visited with pork processors, distributors, retailers, importers and traders in Japan and China. Asian team members of the U.S. Meat Export Federation (USMEF) accompanied the group.
“Change is inevitable… adaptation and survival are optional.”
This old adage is a powerful reminder that regardless of your business, you must be willing to continuously reevaluate your business model if your enterprise is going to survive long-term. For the pork industry, this means making some strategic changes in how your Pork Checkoff dollars are invested.
There’s a lot of talk these days about sharing ag’s story, but that’s a job best left to the professionals, right? Not so, says the 2016 America’s Pig Farmer of the YearSM.
As he walked across the Stanford University campus in December, apprehension accompanied Brad Greenway. Sharing pork’s story is second nature to the 2016 America’s Pig Farmer of the YearSM, but his meeting with the university’s food service directors seemed daunting – at first.
Leon Sheets and his wife Barb put the safety of pigs and people first on their Iowa farm.
Maria Mauer and her family want to set the gold standard when it comes to sow care, and they’re sharing their story through a public Facebook page called “The Top Sow.”
When Bill Luckey says his pigs are an extension of his family, he’s not kidding. “If the electricity goes out, we check the barns and pigs before we check the house.”
Meet the Judges of the annual America’s Pig Farmer of the Year contest
Sometimes a winding path with a few detours along the way is the right route to the ultimate destination. Just ask Leslie McCuiston, a senior production manager with The Maschhoffs who was recently named America’s Pig Farmer of the YearSM. McCuiston found her fit in pig farming, where her career has flourished. Today, she’s responsible […]
As the Pork Checkoff’s newly named 2017 America’s Pig Farmer of the YearSM, Leslie McCuiston spent two full days in Chicago during early October being interviewed by television, radio and digital media. With the millions of people that she reached through media outlets in just 48 hours, you’d never guess that the Columbus, Nebraska, pork […]