Strategic Investments Key to Expanding U.S. Pork Exports

After a record year for U.S. pork exports in 2017, the Pork Checkoff is redoubling its international marketing efforts in 2018. Through strategic partnerships, the Checkoff is continuing to focus on increasing pork exports and delivering greater returns to pork producers. The National Pork Board’s 2018 budget earmarks $8,697,924 for international marketing – the highest […]

Pork Variety Meat Exports Set Record: 2017 Sales Top $1 Billion

More often than not, winning strategies have a secret weapon. For U.S. pork exports in 2017, that secret weapon was pork variety meats. The United States exported a record-tying 82 percent of all edible variety meat production last year, surpassing $1 billion in value for the first time. “The Checkoff has made it a priority, […]

Meet the 2018 Pig Farmers of Tomorrow

Part of continuous improvement in the pork industry means recognizing, inspiring and connecting with the next generation of American pig farmers. The Pork Checkoff’s Pig Farmers of Tomorrow program honors future farm leaders, ages 18 to 29, who intend to make pig farming their life’s work and who are committed to the U.S. pork industry […]

Study: Pork Checkoff Provides 25 to 1 Return to Pork Producers

The nation’s pork producers receive an overall return of 25 to 1 on their Checkoff investment, according to a 2017 study conducted and released by Harry Kaiser, the Gellert Family Professor in the Dyson School of Applied Economics and Management, Cornell University. An economic analysis of Pork Checkoff programs is commissioned every five years by […]

Checkoff’s Science and Technology Team Delivers More Solutions

In the recent Cornell University return on investment study, it’s clear that the Pork Checkoff brings value to the table for America’s pig farmers on many fronts. This is especially true for research overseen by the Checkoff’s producer-led science and technology committees and affiliated staff. The study showed a return of $83.30 to producers for […]

Producers Give Checkoff Thumbs-Up

Latest survey shows 91 percent of producers support the Pork Checkoff In the latest producer survey to gauge producer support of the Pork Checkoff, 91 percent of pig farmers voiced their support. Opposition dipped to a new record low of 3 percent, down from 4 percent in 2016. Since 2002, the National Pork Board has surveyed […]

Understanding the Consumer

Pork Checkoff conducts most extensive research ever to gain insights Change is constant in the world of food production. Advances in technology have made raising pigs more efficient and have improved animal welfare. New state-of-the-art processing plants use less energy to produce more pork. Change also is happening within our consumer base. The people who put […]

Asian Odyssey: Trade Mission Shows Checkoff at Work

By Darcy Maulsby Ever heard of Macau? Located on the south coast of China, across from Hong Kong, it’s a tourist destination with premier casinos and upscale restaurants that offer outstanding opportunities to showcase U.S. pork to consumers worldwide. This left a lasting impression on the Pork Checkoff’s International Marketing Committee members who participated in […]

What It Really Means to Elevate International Marketing

By Craig Morris For the first time ever, the National Pork Board tagged international marketing as an organizational goal in 2018. The mandate was straightforward: Elevate international marketing, which is key to the U.S. pork industry’s continued success. After a record-setting 2017, the push was on to keep the trajectory going and to set new […]

Pork Expands Dietitians’ Healthy Influence

By Claire Masker Americans are hungry for accurate nutrition information, but it’s easy to be confused in a world of information overload. Even registered dietitians are seeking answers to a wider range of questions about food, including pork. “When I joined the Pork Checkoff team, most of my conversations with health professionals involved pork’s nutrient […]