Doubling Down on Aggressive Growth of U.S. Pork Exports

Last year, U.S. pork exports set new records in both value and volume of pork marketed to countries around the globe. The Pork Checkoff is doubling down and working with its strategic partners with an eye toward aggressive growth again in 2020.  “China drove last year’s record-breaking pace,” said Norman Bessac, vice president of international marketing […]

2019 Pork Checkoff Annual Report

In the Game… A Letter from Your President: Pork producers historically haven’t been the wait-and-see types that sit on the sidelines. Not at all. Instead, for over five decades, U.S. pig farmers like you and me have been working together to make big things happen, or as in the case of 2019, to make big […]

Agility: Key to Today’s Success

Looking for a new pork chop recipe to try? No problem, just ask your smartphone for ideas. Too busy to grocery shop? Choose what you need online and pick it up on your way home. Or how about subscribing to a meal-kit service that drops everything you need for an impressive pork dinner right at […]

Colombia Remains Hot U.S. Market

Trade team builds customer relationships, explores new opportunities Sustainability isn’t just top of mind for consumers in the U.S., it’s also a growing concern for pork consumers around the globe. During a recent trade mission to Colombia, U.S. pig farmers shared their We CareSM sustainability story with key customers and learned more about the valuable […]

Pork 2040 Zeroes in on China’s Growing Protein Needs

Study details ways U.S. pork can help fill China’s immediate protein gap A new report from the National Pork Board digs into the growing protein needs facing China in the short- and long-term, and how U.S. pork can position itself to meet that demand. The report, Pork 2040: China Market Assessment, also looks at the […]

Time to Tango

Checkoff research outlines how to grow key Hispanic market share There’s a consumer group in the U.S. approaching 60 million people that will have $1.7 trillion in total buying power in the next year, spending more than $94 billion annually in consumer packaged goods, including food and beverages. Who are they? Hispanic consumers, and they play […]

Humphreys, Matsen Join Pork Board Leadership Team

The National Pork Board recently welcomed two new executives to its leadership team:  Bryan Humphreys as vice president of producer, state and industry relations and Jacque Matsen as vice president of strategic communications. Humphreys grew up on his family farm in Iowa. They raised pigs, corn and soybeans. After receiving his bachelor’s degree from Iowa State University, […]

Meet Your Pork Board Members… Leading the Way

There Is Nothing Mundane About Your Farm’s Story, So Share It Scott Phillips will never forget October 19, 1987. It was Black Monday, the day the stock market crashed, and he felt like he’d hit rock bottom. “I was a broker for Edward Jones Investments, and God used this financial crisis to redirect me back […]

To Protect and Produce: U.S. Pork’s Imperatives in 2020

Global pig losses caused by African swine fever (ASF) now number in the millions. The disease, which is capturing the world’s attention, is causing a very troubling and growing global meat protein shortage.   History teaches us that hungry people are desperate people. My father Neal grew up during the Great Depression and World War […]

The Benefit of 2020 Vision

People live, shop and eat differently today, with pork producers having to keep pace or be left behind in the “What’s for dinner?” debate in kitchens, supermarkets and restaurants across America. But thanks to three comprehensive consumer research reports released this year, the Pork Checkoff and its channel partners are entering 2020 with a clearer […]