Pork 2040: The Producer Perspective

A new report from the Pork Checkoff evaluates the short-and-long-term protein needs facing China and how U.S. pork can position itself to meet that demand. Pork 2040 also considers the impact of African Swine Fever on the Chinese pork industry and the supply chain. North Carolina pig farmer Jan Archer offers a producer’s perspective on […]

Insight

Shoppers don’t shop like they used to and consumers don’t eat like they used to, primarily because they’re younger, more diverse and less connected to agriculture than ever before. Sign up for our Insight To Action newsletter to receive our “Heads Up” white paper when it becomes available late March 2020, and to immediately take […]

Pork 2040 RFP: Understanding the International Marketplace

China Market Assessment and 20-Year Foresight Analysis of Pork and Processed Pork Product Consumption are the Focus of NPB’s International Marketing Research Initiative The National Pork Board and the U.S. Meat Export Federation (USMEF) are collaborating on a foresight marketing study called Pork 2040. The goal of this study is to investigate changing consumer attitudes […]

National Pork Board CEO Bill Even

In this edition of Pork Pod, National Pork Checkoff CEO Bill Even reviews a variety of issues, including the current hog market situation. Even also highlights the Pork Checkoff investment in international market development and the current partnership with Google.