The United Kingdom: A Potential Opportunity for U.S. Pork

The United Kingdom will likely face a variety of challenges and opportunities as the deadline for a “hard Brexit” or exit from the European Union (EU) nears. Representatives from the National Pork Board and U.S. Meat Export Federation (USMEF) recently traveled to England to discuss the progress of a market research study with Gira, a […]

Pork 2040 RFP: Understanding the International Marketplace

China Market Assessment and 20-Year Foresight Analysis of Pork and Processed Pork Product Consumption are the Focus of NPB’s International Marketing Research Initiative The National Pork Board and the U.S. Meat Export Federation (USMEF) are collaborating on a foresight marketing study called Pork 2040. The goal of this study is to investigate changing consumer attitudes […]

National Pork Board CEO Bill Even

In this edition of Pork Pod, National Pork Checkoff CEO Bill Even reviews a variety of issues, including the current hog market situation. Even also highlights the Pork Checkoff investment in international market development and the current partnership with Google.