Hispanics’ Strong Affinity for Pork in Phoenix

by Jose deJesus, Director of Multicultural Marketing The National Pork Board recently closed out the final rounds of qualitative work in the U.S. by conducting a set of focus groups with Hispanic pork consumers in Phoenix. Late in 2017 and throughout 2018, we conducted qualitative research in key Hispanic markets – Chicago, Dallas, New York, […]

Mexican Immersion Part II

National Pork Board director of multicultural marketing Jose de Jesus has been working on Hispanic-specific research in recent months. That research is taking a new turn with a Mexican immersion trip. Find out more about this important target market and the groundbreaking research in this second Pork Pod update on this topic.

Multicultural Research – A Strategic Point of View

In 2018, the National Pork Board decided it was time to learn more about Hispanic perceptions and attitudes towards pork, and the relationship the product plays within this growing demographic. As a result, a significant part of the National Pork Board’s current research will help us understand this multicultural segment. Hispanics represent the future for […]