Make Grilling Season Sizzle with Pork’s New Names

Now is the perfect time to put pork front and center in the meat case to give it a prime spot on the grill. The introduction of simplified pork cut names and proposed label changes by the National Pork Board and other industry partners aligns beautifully with grilling season and presents exciting opportunities to increase […]

The Pork Effect: Virtual Shopping Research

Incremental Purchase Drivers. Perceived Out of Stock Levels. Effective Merchandising Sales in the meat case continue to be crucial for driving success in the grocery channel. Key insights into gaining additional consumer purchases are revealed in this research utilizing virtual shopping technology. Consumers shopping habits were observed and analyzed during a virtual shopping trip in […]