After a record year for U.S. pork exports in 2017, the Pork Checkoff is redoubling its international marketing efforts in 2018. Through strategic partnerships, the Checkoff is continuing to focus on increasing pork exports and delivering greater returns to pork producers. The National Pork Board’s 2018 budget earmarks $8,697,924 for international marketing – the highest […]
The National Pork Board has made a significant increase in its budget for international marketing. Pork Checkoff Vice President of International Marketing Craig Morris outlines that budget and the strategy for global trade.
The National Pork Board (NPB), Paris Foods in Cresco, Iowa, Farmer’s Mill in Protivin, Iowa and Hormel Foods in Austin, Minn. recently hosted a delegation of Cochran Fellows comprised of meat and poultry importers, processors and related agriculture industry association officials from China. The Cochran Fellowship Program provides short-term training opportunities to agricultural professionals from […]
Trade is critically important for the U.S. pork industry