As I traveled to Dallas, Texas for the 22nd Annual World Meat Congress, I didn’t have a keen sense of what to expect. My standard barometer for measuring a successful event is when I can walk away having absorbed three to four new concepts that can be applied to improving how our industry promotes pork […]
World Meat Congress, Jan Archer, International Marketing
By Bill Luckey, Chair of the NPB International Marketing Committee and Pork Producer from Columbus, NE In May, leaders from around the world will gather to discuss issues impacting global meat markets (beef, pork and lamb) and international marketing at the World Meat Congress (WMC). The WMC is a biennial conference, held in a major […]
For the first time, the National Pork Board (NPB) has included international marketing as one of its four focused organizational goals for the year. This critical inclusion is a recognition of the important role strategic international marketing will play in U.S. producer profitability during 2018 and the ability of our industry to sustainably grow in […]
After a record year for U.S. pork exports in 2017, the Pork Checkoff is redoubling its international marketing efforts in 2018. Through strategic partnerships, the Checkoff is continuing to focus on increasing pork exports and delivering greater returns to pork producers. The National Pork Board’s 2018 budget earmarks $8,697,924 for international marketing – the highest […]
The National Pork Board has made a significant increase in its budget for international marketing. Pork Checkoff Vice President of International Marketing Craig Morris outlines that budget and the strategy for global trade.
The National Pork Board (NPB), Paris Foods in Cresco, Iowa, Farmer’s Mill in Protivin, Iowa and Hormel Foods in Austin, Minn. recently hosted a delegation of Cochran Fellows comprised of meat and poultry importers, processors and related agriculture industry association officials from China. The Cochran Fellowship Program provides short-term training opportunities to agricultural professionals from […]
Trade is critically important for the U.S. pork industry