Learning Where “The Puck Will Be” with U.S. Exports on an International Mission

By Jan Archer, National Pork Board member “Skate to where the puck will be.” While that quote is often attributed to the great hockey player Wayne Gretzky, Wayne himself credits his Dad with this particular pearl of wisdom. The National Pork Board’s (NPB) International Marketing Committee (IMC) is tasked with helping to figure out where […]

Singapore: An Exciting Market for U.S. Pork

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Singapore is an increasingly important market for U.S. agricultural exports, and U.S. pork specifically. In 2017, the U.S. pork export market in Singapore increased by almost 20 percent from 2016, reaching $17 million. However, U.S. pork and pork products face strong export competition from Brazil, […]

Sharing Our Responsible Pork Production Story on the 2018 Heartland Tour

by Gregg Hora, Iowa Pork Producers Association President Each year, the U.S. Meat Export Federation (USMEF) leads a group of U.S. beef, pork, corn and soybean producers across Japan to meet with Japanese buyers, explore market opportunities and see U.S. pork promotions in action. I am excited to be a part of the Heartland Tour […]

Food, and Pork, at the Heart of U.S. Meat Export Federation’s Heartland Tour

by Craig Morris, Ph.D., Vice President of International Marketing I read an article recently about why Sichuan food—even the best of the best—doesn’t taste the same outside of the Chinese province. The article was an in-depth look at what makes Sichuan food so unique (spoiler alert, it’s the special peppercorns) and the traditional preparations. Besides […]

Vietnam: An Emerging Market for U.S. Pork

by Clay Eastwood, Manager of International Marketing Vietnam is an important emerging market for United States agricultural exports. In 2017, the U.S. exported over $11 million of fresh/chilled/frozen bone-in hams and shoulders to Vietnam, making it Vietnam’s second largest trading partner for pork products behind China/Hong Kong. Vietnam also imports bellies, prepared/preserved hams, and pork […]

U.S. Pork Exports: June Trade Update

Recently, China added an additional 25 percent tariff to all U.S. pork products, increasing the total tariff on U.S. pork and pork products to exceed 70 percent. This increase in tariffs has essentially stalled all U.S. pork exports to China. Simultaneously, Mexico increased their tariff on U.S. pork products, which includes U.S. hams, to 20 […]

National Pork Board CEO Bill Even

In this edition of Pork Pod, National Pork Checkoff CEO Bill Even reviews a variety of issues, including the current hog market situation. Even also highlights the Pork Checkoff investment in international market development and the current partnership with Google.

NPB International Marketing Works to Close the Gap in Japan

By Rebecca Kirkpatrick, Checkoff International Marketing Intern Japan is the highest value export market for U.S. pork producers, providing an additional $13.40 per hog in 2017. The National Pork Board (NPB), through its strategic partner the U.S. Meat Export Federation (USMEF) have invested heavily in this lucrative market, and have enjoyed a superior relationship there […]

Looking at a Glass Half Full

An intern’s perspective on how the National Pork Board is looking at opportunities to mitigate risks to pigs, people, and the planet