Mexico: U.S. Pork’s Leading Volume Market

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Amid recent trade tensions with the U.S. and Mexico, the Mexican market remains U.S. pork’s top market by volume through September 2018. In response to the U.S. Section 232 steel and aluminium tariffs, Mexico increased duties on most U.S. pork from zero to 20 percent […]

U.S. Pork Exports: September Trade Update

In mid-October, the U.S. Trade Representative announced intent to negotiate bilateral trade agreements with Japan, the European Union, and the United Kingdom, thus creating optimism for agricultural trade. After the October 1st announcement of the United States, Mexico, and Canada (USMCA) trilateral trade agreement, direct impacts for the U.S. pork industry remain to be seen […]

Pork 2040 RFP: Understanding the International Marketplace

China Market Assessment and 20-Year Foresight Analysis of Pork and Processed Pork Product Consumption are the Focus of NPB’s International Marketing Research Initiative The National Pork Board and the U.S. Meat Export Federation (USMEF) are collaborating on a foresight marketing study called Pork 2040. The goal of this study is to investigate changing consumer attitudes […]

Colombia: Continued Growth for U.S. Pork Exports

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Colombia continues to be at the forefront of rapidly expanding U.S. pork export markets. In 2017, U.S. pork and pork variety meat exports to South America were up 57 percent by volume and 58 percent by value. Specifically, U.S. pork and pork variety meats to […]

Importance of U.S. Export Markets Seen on International Mission

by Derrick Sleezer, International Marketing Committee Vice Chair I recently returned home from the National Pork Board’s International Marketing Committee Asia Mission that included stops in Singapore, Vietnam, Hong Kong, and Macau. As my first trip to Asia, I really had no idea what to expect. Before the trade mission, I fully understood that the […]

It’s A Small World, After All

by Glenn Stolt, President and CEO, Christensen Farms I recently participated in the National Pork Board’s International Marketing Committee ten-day immersion mission to Asia. While in Hong Kong we met with forty of their largest importers—the people that decide whether our U.S. pork and pork products are the ones that will be sold in retail […]

South Korea: A Bright Spot for U.S. Pork Exports

by Clay Eastwood, manager of International Marketing Monthly Market Highlight South Korea is a booming and rapidly expanding market for U.S. pork exports. In 2017, U.S. pork and pork variety meat exports to Korea increased 28 percent by volume and were valued at $457 million – up 30 percent year-over-year and the second highest year […]

From Port to Port: International Marketing Committee Departs for Asia

by Craig Morris, Ph.D., Vice President of International Marketing Last week, the Pork Checkoff Board of Directors met in Seattle, Washington. As part of the meeting, we visited the Port of Seattle, which, incidentally, is the third largest gateway port for U.S. pork and pork products. We watched massive ships get loaded with brightly colored […]

Learning Where “The Puck Will Be” with U.S. Exports on an International Mission

By Jan Archer, National Pork Board member “Skate to where the puck will be.” While that quote is often attributed to the great hockey player Wayne Gretzky, Wayne himself credits his Dad with this particular pearl of wisdom. The National Pork Board’s (NPB) International Marketing Committee (IMC) is tasked with helping to figure out where […]

Singapore: An Exciting Market for U.S. Pork

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Singapore is an increasingly important market for U.S. agricultural exports, and U.S. pork specifically. In 2017, the U.S. pork export market in Singapore increased by almost 20 percent from 2016, reaching $17 million. However, U.S. pork and pork products face strong export competition from Brazil, […]