Chile: A Promising Market for U.S. Pork

Monthly Market Highlight In the past decade, Chile has become a growing destination for not only pork but many U.S. goods. The United States-Chile Free Trade Agreement has helped open and develop markets between the two countries since its adoption in 2004. After the elimination of all tariffs in 2015, exports to Chile have grown […]

Defining Our 2020 International Marketing Priorities

The National Pork Board recognizes the important role that international marketing of U.S. pork plays in producer profitability and the ability of the pork industry to grow in the future. Pork exports accounted for 25.7 percent of total 2018 U.S. pork and pork variety meat production. Export value per head averaged $51.37, down 3.9 percent […]

Australia: A Growing Market for U.S. Pork

Monthly Market Highlight The Australian market continues to grow and has recently become one of the leading destinations for U.S. pork. However, U.S. pork access to the Oceania region (Australia and New Zealand) is limited to processed products and raw materials destined for further processing. Despite access limitations, in 2018, U.S. pork and pork variety […]

Canada: A Top Market for U.S. Pork

Monthly Market Highlight Canada has historically been one of the top destinations for U.S. pork. In 2017, U.S. pork export value reached $792.4 million (down 1 percent) and was the fourth largest volume market at over 459 million pounds (up 1 percent) compared to 2016. As of 2017, the U.S. held nearly 85 percent market […]

U.S. Pork Exports: October Trade Update

The U.S. Mexico Canada Agreement (USMCA) set to replace the North American Free Trade Agreement (NAFTA), was signed by President Donald Trump, Mexican President Enrique Peña Nieto, and Canadian Prime Minister Justin Trudeau while attending the recent G20 Summit in Buenos Aries, Argentina. Though signed, the agreement now awaits approval and ratification by each country. […]

Mexico: U.S. Pork’s Leading Volume Market

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Amid recent trade tensions with the U.S. and Mexico, the Mexican market remains U.S. pork’s top market by volume through September 2018. In response to the U.S. Section 232 steel and aluminium tariffs, Mexico increased duties on most U.S. pork from zero to 20 percent […]

U.S. Pork Exports: September Trade Update

In mid-October, the U.S. Trade Representative announced intent to negotiate bilateral trade agreements with Japan, the European Union, and the United Kingdom, thus creating optimism for agricultural trade. After the October 1st announcement of the United States, Mexico, and Canada (USMCA) trilateral trade agreement, direct impacts for the U.S. pork industry remain to be seen […]

Pork 2040 RFP: Understanding the International Marketplace

China Market Assessment and 20-Year Foresight Analysis of Pork and Processed Pork Product Consumption are the Focus of NPB’s International Marketing Research Initiative The National Pork Board and the U.S. Meat Export Federation (USMEF) are collaborating on a foresight marketing study called Pork 2040. The goal of this study is to investigate changing consumer attitudes […]

Colombia: Continued Growth for U.S. Pork Exports

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Colombia continues to be at the forefront of rapidly expanding U.S. pork export markets. In 2017, U.S. pork and pork variety meat exports to South America were up 57 percent by volume and 58 percent by value. Specifically, U.S. pork and pork variety meats to […]

Importance of U.S. Export Markets Seen on International Mission

by Derrick Sleezer, International Marketing Committee Vice Chair I recently returned home from the National Pork Board’s International Marketing Committee Asia Mission that included stops in Singapore, Vietnam, Hong Kong, and Macau. As my first trip to Asia, I really had no idea what to expect. Before the trade mission, I fully understood that the […]