Innovation Kitchen – Innovative Research

The National Pork Board has unveiled its new Innovation Kitchen. At the same time, innovative new research about a once-in-a-generation market opportunity has been unveiled. In our podcast, National Pork Board CEO Bill Even highlights the new innovation kitchen facilities at the Pork Checkoff headquarters. Even also outlines the new Insights Research into the Hispanic […]

Meeting the Needs of Hispanic Consumers

A new Pork Checkoff report identifies ways for food retailers and packers to better connect with the highly influential Hispanic market. National Pork Board director of multicultural marketing Jose de Jesus outlines the key motivators for U.S. Hispanic consumers. This Time to Tango: Latinos are Pork’s Future report is part of the Pork Checkoff’s Insight […]

Mexican Immersion Part II

National Pork Board director of multicultural marketing Jose de Jesus has been working on Hispanic-specific research in recent months. That research is taking a new turn with a Mexican immersion trip. Find out more about this important target market and the groundbreaking research in this second Pork Pod update on this topic.

Mexico Immersion Trip Part l

The National Pork Board is participating in an immersion trip to Mexico to gain insight into the Hispanic market. Pork Checkoff Vice President of Domestic Marketing Jarrod Sutton explains the importance of this target audience and this unique trip in this edition of PorkPod