National Pork Board director of multicultural marketing Jose de Jesus has been working on Hispanic-specific research in recent months. That research is taking a new turn with a Mexican immersion trip. Find out more about this important target market and the groundbreaking research in this second Pork Pod update on this topic.
The National Pork Board is participating in an immersion trip to Mexico to gain insight into the Hispanic market. Pork Checkoff Vice President of Domestic Marketing Jarrod Sutton explains the importance of this target audience and this unique trip in this edition of PorkPod