The Opportunities We Can’t Afford to Miss

Over the past few months, we’ve shared insights into a critical demographic: Hispanic consumers. The U.S. Hispanic population is growing rapidly, and pork is already prominent in authentic Latino cuisine. Our report, Time to Tango: Latinos are Pork’s Future, gave us a wide breadth of insights, as well as actionable steps to better connect with Latino shoppers.  The report showed […]

Helping Health-Conscious Hispanic Consumers Choose Pork

It’s time again for New Year’s resolutions when everyone’s habits and lifestyles change miraculously overnight. (At least for a couple of weeks.) Among the most popular resolutions is a commitment to eating healthier. According to a recent Mintel Better for You Eating Trends report, healthy eating is about balance, no restrictions, for the vast majority (80%) of consumers.  With its nutritional profile and its role in popular, flavorful dishes, […]

Connecting with Hispanic Women

A recent study by the Nutrition Journal found that of all demographics, Hispanic women report the second-highest mean time spent cooking: 62.3 minutes per day. On the flip side, Hispanic men spend the least time cooking of all demographics at only 19.6 minutes per day. This difference is key because it shows just how important it is […]

What Motivates Hispanic Consumers When Dining Out?

Flavor is King for Hispanic Diners Over the past few weeks, we’ve been examining the drivers that impact dining out decision-making. While we’ve identified numerous opportunities to get more pork in the hands of consumers, we can’t lose sight of an established pork-loving audience – Hispanics.   As we know from our brief on Latino […]

Hispanics’ Strong Affinity for Pork in Phoenix

by Jose deJesus, Director of Multicultural Marketing The National Pork Board recently closed out the final rounds of qualitative work in the U.S. by conducting a set of focus groups with Hispanic pork consumers in Phoenix. Late in 2017 and throughout 2018, we conducted qualitative research in key Hispanic markets – Chicago, Dallas, New York, […]

Data Driven Research Offers Insight into Consumers

National Pork Board Vice President of Domestic Marketing Jarrod Sutton recently offered information on consumer shopping habits to the National Pork Board. Buying habits are changing and pork has a position of power in the meat case. Find out more in this edition of Pork Pod.