Push to Increase Global Sales Includes Refined Target Markets, Global Consumer Research

By Craig Morris he National Pork Board continues to drive accountability toward its goal of elevating international marketing through a variety of tactics. Working with its strategic partner, the U.S. Meat Export Federation (USMEF), the Pork Checkoff is ensuring that the $6.45 million invested in USMEF’s international marketing efforts this year deliver maximum returns on […]

Fact-finding Mission Focuses on Asian Export Opportunities

By Kevin Waetke From learning more about U.S. pork promotions to seeing firsthand how consumers shop the super- market aisles, the Pork Checkoff’s recent trade mission to Japan and China focused on new and expanded export opportunities for America’s pig farmers. Pork producer leaders Terry O’Neel, Friend, Nebraska; Steve Rommereim, Alcester, South Dakota; and Brett Kaysen, Nunn, […]

“Hick Hop” Innovator Cowboy Troy Celebrates Pork Chops

By Claire Masker Nothing gets your toes tapping better than a song about food. You may have had your Cheeseburger in Paradise, with American Pie for dessert and washed it down with a Piña Colada, but the pork chop has been missing. Until now. Recording artist Cowboy Troy recently introduced a new song titled Porkchop. […]