The NPB Board of Directors will meet for its September board meeting in Seattle, WA Sept. 11-12. As part of the Checkoff’s ongoing implementation of the business-to-business marketing model, it is important that board members have direct contact with the thought leaders and trend setters in the food, banking, venture capital and technology industries. That is why this meeting will include NPB-exclusive tours of the site operations for Costco, Google and Amazon, and will have guest speakers from Google, Wells Fargo, Thrive Ag Venture Capital and the Ag banking industry. Executives will share information about current consumer and producer markets and how emerging technology is disrupting traditional business operations. National Pork Board CEO Bill Even highlights this meeting and industry trends. In addition, Even comments on the recent African Swine Fever outbreak and its implication for U.S. pig farmers.
The National Pork Board hosted a news conference for media from throughout the U.S. and Canada at World Pork Expo. In Part II of a two-part edition of Pork Pod, we hear the second half of that news briefing. CEO Bill Even, VP of Domestic Marketing Jarrod Sutton and VP of International Marketing Craig Morris offer insights into market trends and Pork Checkoff initiatives.
Event addresses role of emerging technology on human, animal and crop health
Pork producer Randy Spronk will represent the farm perspective during an ethics panel at CRISPRcon, June 4-5, in Boston.
Annual meeting’s opening session features noted author Michael Specter, panel of experts
Science, technology and global health author and journalist Michael Specter opened the annual pork industry forum today, offering his insights on gene editing to the more than 350 pig farmers and pork industry professionals on-site in Kansas City.