Pork Checkoff Digital Strategy Gets Results

The Pork Checkoff has a relationship with Google and YouTube. This digital strategy is getting results. Find out more from the National Pork Board director of digital strategy Jenna DePerro in this edition of Pork Pod.

Partnering with Social Media Influencers

The National Pork Board is partnering with YouTube creator Binging with Babish to connect with consumers. Binging with Babish is a social media influencer with 3.6 million subscribers on YouTube. Pork Checkoff social media manager Jenna Bieri offers details on this relationship. That includes a Pork Checkoff-sponsored video being featured at the YouTube Cocktail Party […]

Update From NPB President Steve Rommereim

National Pork Board President Steve Rommereim of Alcester, South Dakota highlights the work being done by the Pork Checkoff. From advancements in digital marketing to the response to African Swine Fever, Rommereim details the important issues of the day.

Making Pork Famous

by Jenna Bieri, Social Strategy Manager YouTube Creators engage, educate and entertain in the name of pork Expanding on a larger partnership with Google, the National Pork Board has partnered with YouTube’s FameBit to engage in influencer marketing. FameBit is a YouTube marketing platform where brands such as NPB can easily collaborate with YouTube social […]