By the numbers…

FOUR The Pork Checkoff recently hosted four webinars on sow health and performance. Missed it? Go to to learn about why sows leave the herd, how body composition affects sow productivity, gilt development and more. 200 Chefs The U.S. Meat Export Federation recently held its 25th annual Taste of the Caribbean. More than 200 […]

Doing What’s Right Is Daily Priority

Conversations…. By Jan Jorgensen The National Pork Board recently announced the four finalists who are vying to be named the 2018 America’s Pig Farmer of the Year®. The program honors a U.S. pig farmer each year who excels at raising pigs following the We CareSM ethical principles and who is committed to sharing their farming […]

Put Safety First this Fall

Prevent exposure to gases when emptying stored manure By Carrie Webster As the weather changes from warm summer days to cooler fall and even colder winter ones, take time to renew your commitment to safety, especially when emptying manure storage and applying nutrients. “Never rush this task and always focus on safety,” said Karen Hoare, […]

Dietitians’ Farm Visit Pays Off in Outreach to Clients, Public

By Amanda Crow, 2018 Communications intern Over the past three years, the National Pork Board, along with its partners, has taken a critical step in building trust through on-farm tours for registered dietitians. “These eye-opening experiences help dietitians learn the complete process of pork production, from farm to fork,” said Adria Huseth, a registered dietitian […]

Farmers’ Views Represented in National Gene Editing Discussion

By Kevin Waetke When Randy Spronk took a seat as a panelist at the annual CRISPRcon event in Boston in June, one thing was clear: Defining the societal benefits of gene editing is not easy, but it has to begin now. For Spronk, it meant relating to professors, ethicists, researchers, medical professionals and world health […]

Resetting the Sow Productivity Target

Sow Lifetime Productivity (SLP) is the number of high-quality pigs that a sow weans from the time she becomes breeding eligible until the sow leaves the herd. Compared with the more common measurement of pigs/sow/year, SLP more fully represents a sow’s overall production efficiency and its impact on the enterprise’s profitability. “Pigs/sow/year not only fails […]

Advancing Sow Lifetime Productivity Starts with Why Sows Leave the Herd

By Marlys Miller Sows leave the breeding herd because they die or are culled, but to advance productivity, animal well-being and financial returns, producers need to better understand why. “With about 40 percent of female pigs selected for breeding having nine or fewer pigs in their lifetime, there’s substantial opportunity to improve production efficiency,” said […]

Market Factors at Work Call for Planning

By Steve Meyer Two years ago in this column, I warned producers that things could get rough in the fall and that they should focus on price protection as supplies grew. Spot prices indeed did fall to the lowest level in a decade. And here we are again, with carcass prices in the low $40s. […]

6 Ways to Speak Consumers’ Language

Successful marketing is challenging. Consider a recent Harvard Business Review study that showed that people’s trust has declined in business, government, media and non-governmental agencies. Consumers also don’t trust traditional brands as much as in the past, according to Steve Lerch, account executive with Google. “That’s why it’s important to find the influencers your audience […]

Google-Powered Pork

Big Data + Digital Marketing = Eating More Pork By Darcy Maulsby and Jason Menke Pop quiz – how many times a day do you check your smartphone? 10 times? 20? 60? The answer might shock you. “The average person in the United States checks it 150 times a day,” said Steve Lerch, an account […]