With the consumer market for pork and other protein sources changing rapidly, the Pork Checkoff is putting the finishing touches on a plan to capitalize on those changes by repositioning pork marketing, Terry O’Neel, president of the National Pork Board, told an audience at World Pork Expo Thursday. “The Pork Checkoff has embarked on a journey to determine how best to market pork today,” O’Neel, a pork producer from Friend, Neb., said. “The direction may be drastically different than we’ve seen in the last quarter century.”
The National Pork Board, with major support from the U.S. Department of Agriculture, is creating a Secure Pork Supply plan to help America’s pig farmers respond quickly and successfully to a major threat, such as a foreign animal disease (FAD). The plan will enhance communication and coordination of all pork chain segments to help producers keep their farms operating and all related business activities functioning.
Terry O’Neel, a pork producer from Friend, Nebraska, was elected as president of the National Pork Board at the organization’s June board meeting in Des Moines, Iowa. The National Pork Board is comprised of 15 farmer-directors representing America’s pig farmers.
The National Pork Board’s new porcine reproductive and respiratory syndrome (PRRS) virus research booklet is now available. The guide, PRRS Initiative Research, is the most comprehensive source of Checkoff-funded research available on the subject, spanning 20 years of results.
National Pork Board President Jan Archer participated in the International Meat Secretariat Economic Workshop in Paris
The Pork Checkoff has an exciting lineup of Checkoff-sponsored events scheduled for World Pork Expo, June 7-9, 2017, at the Iowa State Fairgrounds in Des Moines. World Pork Expo attendees can stop by the Varied Industries Building (booth No. 122) or the Pork Checkoff Hospitality Tent to learn more about Checkoff programs and initiatives.
The Pork Checkoff’s Producer Opportunity for Revenue and Knowledge (PORK) Academy sessions will return to World Pork Expo, with seminars held Wednesday, June 7, and Thursday, June 8, at the Iowa State Fairgrounds in Des Moines, Iowa. The annual sessions help educate pig farmers on the latest trends in pork production.
Pork has been the fastest-growing protein in foodservice since 2011, according to Technomic, Inc.’s 2017 Volumetric Assessment of Pork in Foodservice. Over the past six years, pork use has grown on a pound basis by more than double chicken, which is the next fastest growing protein. Pork use increased by 1.145 billion pounds, while chicken use grew by 515 million pounds.
Starting in May, the USDA’s National Animal Health Monitoring System (NAHMS) will ask pig farmers who have at least 1,000 pigs and farm in any of the top 13 pork-producing states about their on-farm antimicrobial use and their related stewardship practices. Those states include Colorado, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Carolina, Ohio, Oklahoma, Pennsylvania and South Dakota.
With Mexico’s hunger for U.S. pork continuing to grow, members of the National Pork Board spent March 13-18 in Mexico City building trade relations. The delegation invested its time immersing itself in Mexico, which is one of America’s most important export markets.