Pork Extends the Taste of Now Campaign

The National Pork Board (NPB) has engaged three industry-leading chefs to demonstrate how pork can work for both commercial kitchens and for consumers. The chefs will highlight the Taste of Now campaign that will run from October, which is National Pork Month, through December.

Nebraska Farmer Named America’s Pig Farmer of the Year

The National Pork Board announced today that Leslie McCuiston, a pig farmer from Columbus, Nebraska, has been named the 2017 America’s Pig Farmer of the YearSM, by achieving the highest combined score from a third-party judging panel and online voting. The award recognizes a pig farmer who excels at raising pigs using the We CareSM ethical principles and who connects with today’s consumers about how pork is produced.

U.S. Pork’s Commitment to Responsible Antibiotic Use Making a Difference

Nine months after the full implementation of Food and Drug Administration (FDA) Guidance 209 and 213, America’s pig farmers continue to demonstrate their awareness and commitment to doing what’s right on the farm. Since the rules went into effect on Jan. 1, the National Pork Board has received only two calls into its farmer call center requesting clarification or information on the rule change.

Pork Checkoff’s Asian Trade Mission Offers Insight

With a clearer vision on how to elevate U.S. pork as the global protein of choice, three National Pork Board officers and two members of the senior leadership team have returned from an Asian trade mission. The team representing the Pork Checkoff toured Japan and China from Sept. 5–16, visiting with pork processors, distributors and retailers, as well as importers and traders. Asian team members of the U.S. Meat Export Federation (USMEF) also accompanied the Pork Checkoff crew.

2017 America’s Pig Farmer of the Year Finalists Announced

The National Pork Board has announced the four finalists who are vying to be named the 2017 America’s Pig Farmer of the YearSM. The program honors a U.S. pig farmer each year who excels at raising pigs using the We CareSM ethical principles and is committed to sharing his or her farming story with the American public.

Illinois Pig Farmer Shares Perspective of Gene Editing on Animal Agriculture

Science and ethics experts took part in a first-of-its-kind conference on the role of gene editing. CRISPRcon – a summit named for the genome editing technique creating Clustered Regularly Interspaced Short Palindromic Repeats (CRISPR) – brought together a diverse set of panelists to discuss this emerging technology.

Food, Agriculture, Welfare and Sustainability Experts to Judge

In its ongoing effort to build consumer trust and foster greater transparency about U.S. pork production methods, the National Pork Board today announced its expert judging panel for the 2017 America’s Pig Farmer of the YearSM. The award, now in its third year, recognizes a pig farmer who best represents the ethical principles of U.S. pork production.

Pork Checkoff Announces #RealPigFarming Student Social Forces

The Pork Checkoff has selected 12 college students to represent the #RealPigFarming Student Social Forces team this year. Candidates were selected based on their involvement in the pork industry and their strong communication skills. The team will be active from July until December.

Registration Open for First Pig Welfare Symposium

The National Pork Board has announced that its first-ever Pig Welfare Symposium will take place Nov. 7-9, 2017, in Des Moines, Iowa. The forum is designed to help improve the well-being of pigs by disseminating recent research findings and recommendations, raising awareness of current and emerging issues and identifying potential solutions.

US Swine Herd Continues to Grow

The size of the U.S. swine herd continues to grow. Joe Kerns of Kerns and Associates is featured in this edition of Pork Pod. In his review of the quarterly Hogs and Pigs Report, Kerns says the numbers were in line with trade expectations.