Japan: U.S. Pork’s Leading Value Market

Japan has historically been U.S. pork’s leading value market and has continued this trend in recent years as the leading destination for U.S. chilled pork loins. In 2017, U.S. pork export value reached $1.63 billion (up 4 percent) and was the 3rd largest volume market at nearly 868 million pounds (up 2 percent) compared to […]

Food, and Pork, at the Heart of U.S. Meat Export Federation’s Heartland Tour

by Craig Morris, Ph.D., Vice President of International Marketing I read an article recently about why Sichuan food—even the best of the best—doesn’t taste the same outside of the Chinese province. The article was an in-depth look at what makes Sichuan food so unique (spoiler alert, it’s the special peppercorns) and the traditional preparations. Besides […]

World Meat Congress

Dallas, Texas hosted the World Meat Congress and over 700 participants from throughout the globe. The National Pork Board was well represented and was a sponsor of the event. In this edition of Pork Pod, we hear from two pig farmers, Derrick Sleezer of Cherokee, Iowa and Karen Richter of Montgomery, Minnesota. Derrick and Karen participated in the World Meat Congress and offer insight into this unique event.

Latest Export Numbers, May 2018

In this edition of Pork Pod, National Pork Board vice president of international marketing Craig Morris reviews the latest export data and highlights the challenges ahead. Records are being broken.

How Pork Checkoff International Marketing is Advancing Export Markets

For the first time, the National Pork Board (NPB) has included international marketing as one of its four focused organizational goals for the year. This critical inclusion is a recognition of the important role strategic international marketing will play in U.S. producer profitability during 2018 and the ability of our industry to sustainably grow in […]

Building Bridges at Home and Abroad

Pork Board President Terry O’Neel sees value in reaching out It’s only fitting that Terry O’Neel calls Friend, Nebraska, his hometown. Serving as president of the National Pork Board since last June, he’s built bridges on behalf of pork with everybody from his neighbors down the road to key export buyers around the globe. “Much […]

Export Strength

Joe Schuele, vice president of communications for the U.S. Meat Export Federation, reviews the latest pork export statistics. It has been an excellent year for sales to Mexico. Schuele discusses that strength and more in this edition of Pork Pod.

America’s Pig Farmers Demonstrate Principles of One Health Day

The National Pork Board, representing America’s 60,000 pig farmers, is pleased to celebrate global One Health Day on Nov. 3 by reaffirming its ongoing commitment to the core value of doing what’s right for the overall health of people, pigs and the planet. (Click here for related infographic.)

U.S. Pork Industry Seeks 2018 Pig Farmers of Tomorrow

The National Pork Board is searching for the next Pig Farmers of Tomorrow, with applications now open for the industry award through Nov. 21 at www.pigfarmersoftomorrow. The award, in its second year, is designed to recognize, inspire and connect with the next generation of American pig farmers.