Understanding the Consumer

Pork Checkoff conducts most extensive research ever to gain insights Change is constant in the world of food production. Advances in technology have made raising pigs more efficient and have improved animal welfare. New state-of-the-art processing plants use less energy to produce more pork. Change also is happening within our consumer base. The people who put […]

A Growing ROI

U.S. pork producers receive a positive return on their Checkoff investment. Pork Checkoff vice president of strategic communications Kevin Waetke highlights a 2017 study that provides the ROI analysis. The results of an annual producer survey are also discussed in this podcast.

2018 Outlook

In this edition of Pork Pod, National Pork Board President Terry O’Neel previews the efforts of the Pork Checkoff for the year ahead. O’Neel, who farms at Friend, Nebraska, outlines a new communications strategy and more.