U.S. pork producers receive a positive return on their Checkoff investment. Pork Checkoff vice president of strategic communications Kevin Waetke highlights a 2017 study that provides the ROI analysis. The results of an annual producer survey are also discussed in this podcast.
In this edition of Pork Pod, National Pork Board President Terry O’Neel previews the efforts of the Pork Checkoff for the year ahead. O’Neel, who farms at Friend, Nebraska, outlines a new communications strategy and more.
The National Pork Board has approved a new domestic marketing strategy