Driving Chop Purchase Frequency

Over the past few months, we’ve shared insights on Hispanic consumers from our Time to Tango: Latinos are Pork’s Future report.  For Latinos, pork is central to many authentic dishes that are prepared in an endless variety of ways. Both Hispanics and non-Hispanics find common ground with one pork cut: chops. Our research shows that 27% of Hispanics and 26% of non-Hispanics perceive pork chops to be […]

Data Driven Research Offers Insight into Consumers

National Pork Board Vice President of Domestic Marketing Jarrod Sutton recently offered information on consumer shopping habits to the National Pork Board. Buying habits are changing and pork has a position of power in the meat case. Find out more in this edition of Pork Pod.