Moving at the Speed of Business

Pork Board scouts for challenges, opportunities for pork producers By Bill Even The level of skill and commitment that our servicemen and women bring to their jobs always inspires me. It also reminds me of just how much is on the line.any of you probably have family members who have served or are currently serving […]

Building Bridges at Home and Abroad

Pork Board President Terry O’Neel sees value in reaching out It’s only fitting that Terry O’Neel calls Friend, Nebraska, his hometown. Serving as president of the National Pork Board since last June, he’s built bridges on behalf of pork with everybody from his neighbors down the road to key export buyers around the globe. “Much […]

Taking on the 3 M’s

Checkoff launches new marketing approach to reach millennial and multicultural consumers in today’s mobile world Imagine what pig farming could be if feed prices were low, U.S. pork export demand was at an all-time high and domestic pork consumption was strong. What was once fiction is now a true story, yet it’s time for a […]

Understanding the Consumer

Pork Checkoff conducts most extensive research ever to gain insights Change is constant in the world of food production. Advances in technology have made raising pigs more efficient and have improved animal welfare. New state-of-the-art processing plants use less energy to produce more pork. Change also is happening within our consumer base. The people who put […]