Cook Once, Eat Twice: Helping Families Simplify Mealtime

During this challenging time, a growing number of families are at home together much more than usual, so they’re likely to be eating meals together more often than they typically do. With school and religious activities, sports and entertainment are on hold, all ages are now around the dinner table every night, and the hurried, frantic pace of busy schedules gives way to a lot more time on our […]

2019: The Year of Insights 2020: The Year of Action

2019 was an incredibly exciting year for us at the National Pork Board. In January, we launched one of the most in-depth projects we’ve ever done – our Insight to Action initiative. The program was a first-ever research approach for our industry, combining 10,000 consumer interviews with demographic and spending data to provide a comprehensive view of […]

Connecting with Hispanic Women

A recent study by the Nutrition Journal found that of all demographics, Hispanic women report the second-highest mean time spent cooking: 62.3 minutes per day. On the flip side, Hispanic men spend the least time cooking of all demographics at only 19.6 minutes per day. This difference is key because it shows just how important it is […]

Beyond Mexico: The Other Countries of Origin For US Hispanics

Two-thirds of the U.S. Hispanic population is Mexican, so it’s no surprise that when retailers, packers and foodservice operators think about marketing to Hispanics, they often think of Mexican cuisine first. However, as we covered in our report Time to Tango: Latinos are Pork’s Future, the U.S. Hispanic population represent a mosaic of cultures and countries […]

Authenticity is Everything in Hispanic Cuisine

Authenticity is Everything in Hispanic Cuisine Authenticity holds a very special place in the heart of Hispanic cuisine. Recipes are often passed down from generation to generation, helping Hispanics stay connected to their heritage. In fact, our research found that 63% of Hispanics prefer foods from their culture or country of origin. From pork tamales […]

Appealing to Younger Hispanics at Retail

Appealing to Younger Hispanics at Retail One of the more eye-catching findings from our Time to Tango: Latinos are Pork’s Future report is the influence of young Latinos. They’re embracing technology faster than other consumer groups. According to Nielsen: Meanwhile, Hispanic consumers are younger than any other demographic, with Latinos accounting for one in five of all U.S. […]

In Depth: Ribs

Through our Insight to Action research, we’ve identified pork cuts that warrant deeper analysis. Periodically, we’ll share our findings on these and provide insights and opportunities for each. In Depth: Ribs As we saw in our Hispanic report, Time to Tango: Latinos are Pork’s Future, pork ribs have a special place at the dinner tables of Latino […]

Butchers Play a Key Role in Drawing More Hispanic Shoppers Into the Store

Butchers Play a Key Role in Drawing More Hispanic Shoppers Into the Store The world of retail grocery is one of increased competition – especially from online shopping options. Online food and beverage sales are expected to jump 23% this year as sites like Amazon grab a growing share of the household brands and staples sold in […]

Butchers Play a Key Role in Drawing More Hispanic Shoppers Into the Store

Butchers Play a Key Role in Drawing More Hispanic Shoppers Into the Store The world of retail grocery is one of increased competition – especially from online shopping options. Online food and beverage sales are expected to jump 23% this year as sites like Amazon grab a growing share of the household brands and staples sold in […]

Making the In-Store Experience More Relevant to Hispanic Shoppers

Improving the In-Store Experience for Hispanic Shoppers Hispanic shoppers are incredibly savvy. They expect both value and quality, and they are willing to look long and hard to have their expectations met. In fact, Mintel found that as many as 72% of Hispanics shop at multiple stores in order to find the best value. Mainstream […]