Understanding consumer behavior is key to reaching your customers at the meat case. The research outlined below provides insight into the factors that influence consumer purchasing decisions about fresh pork.

Consumer Studies

Ham Research

Younger pork consumers (age 21-49, also known as Gen X and Gen Y) offer the greatest opportunity for the expansion of ham consumption.


Ham – Product For All Seasons

Pork, and especially ham, is on trend in the marketplace and remains the No. 2 most consumed protein in the U.S. Its popularity goes well beyond the holidays. Ham is tasty, versatile and competitively priced.


Consumers will see more choices in ham selection, with smaller sizes and portions available to meet the needs of smaller households and millennial shoppers.